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(Weymouth, MA) August 2, 2007…InfoTrends announced today that Hayes Roth, CMO of Landor Associates, will keynote the upcoming TransPromo Summit. The event will take place August 22-23, 2007 at the Hilton New York in New York City. Roth is the latest addition to a premier lineup of industry visionaries. The most frequent communication between a business and customer is through transaction documents. By using the power of information design to clarify data, emphasize items of importance, dramatize patterns, and draw attention to items that require actions, companies can turn transaction documents into powerful marketing tools. In his keynote address, Roth will share his views on how to transform statements and invoices into tools to build your brand and drive new business opportunity. Hayes Roth has over 30 years of marketing communications experience. His pragmatic approach to strategic business transformations has enabled him to contribute to such organizations as Lucent, MetLife, Panasonic, Ryder, Pactiv, Royal Caribbean International, ITT, Columbia University, and the New York Stock Exchange. “We are honored to have Hayes participating in the TransPromo Summit,” commented Barb Pellow, a Director at InfoTrends. “His addition to the conference lineup strengthens what was already a great program. His experience, insight, and enthusiasm will enable us to bring even more value to our attendees.” Roth is the latest addition to a premier line-up of speakers including representatives from American Home Mortgage, Citicorp Credit Services, CMO Council, Direct Marketing Association, DST Output, Fidelity Output Solutions, First Data, Ford Motor Credit Company, HP, InfoPrint Solutions, Kodak, Océ, Xerox, plus many more. The first-ever TransPromo Summit, produced by InfoTrends, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking. The event will provide attendees with the “What,” “Why,” and “How-To” steps for transforming transaction documents into marketing opportunities. Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment). For an up-to-date conference program or to register as an attendee, please visit www.transpromosummit.com or contact InfoTrends at . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact |
