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(Weymouth, MA) July 17, 2007… InfoTrends is launching a new series of user surveys aimed at gaining insight into multiple hot topics in the imaging supplies market, with particular focus on user buying behavior and usage patterns for supplies. Looking across home, SMB (Small/Medium-Sized Business) and corporate environments, this study will probe several emerging trends related to inkjet ink, color laser toner, MFP copier toner, and paper. The research will cover the United States. Research for our User Survey Report Series will include a blend of primary research (through structured Web surveys) as well as an extensive review of existing InfoTrends research. InfoTrends will conduct a structured survey with approximately 2,300 imaging supplies decision-makers. The end-user research will be essential in determining brand preferences, price sensitivity, product requirements, decision tradeoffs, and other factors influencing purchasing decisions. The final report will include analysis of the primary research to develop a comprehensive understanding of the buying behaviors, usage patterns, and psychographics. The material will include:
These reports will be modular to allow for customization and flexibility in purchasing. For more information on the study or to sign up as a participant, please contact Scott Phinney at +1 , ext. 123 or . InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact |
