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HP, IBM, Kodak, Océ, and Xerox Signed as Platinum Sponsors (Weymouth, MA) May 31, 2007…InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, is pleased to announce a new educational event focused on how to integrate marketing messages with transaction materials to drive business. The first-ever TransPromo Summit, taking place August 22-23, 2007 at the Hilton New York in New York City, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking. By their very nature, bills, statements, and other transactional documents have a captive audience and are therefore guaranteed to be opened. This presents an ideal opportunity for savvy marketers to include tailored messages based on consumers’ interests, preferences, and buying patterns. By incorporating personalized variable data and images into these documents, you can create a customized communication piece that gets attention, causes action, and saves money. InfoTrends calls these “TransPromo” documents. The TransPromo Summit is an educational event that will provide attendees with the “What,” “Why,” and “How-To” steps for transforming transaction documents into marketing opportunities. Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment). “We are on the brink of widespread adoption,” commented Barb Pellow, the Conference Co-Chair. “Equipment and software are maturing and marketing executives are seeking a better ROI. That’s what TransPromo can deliver. The question is, are you ready to provide the right solution to your customers?” The TransPromo Summit is backed by leading vendors, software developers, and print providers. Platinum sponsors include:
Sponsors include:
Exhibitors include:
In addition, the CMO Council, Direct Marketing Association (DMA), NAPL, and Xplor are educational sponsors. Early bird registration discounts are in effect through June 27, 2007. Register today and save over $200 off the regular registration price. Register online or contact Susan Hickey at ext. 114 or via e-mail at . A limited number of sponsorships and exhibit opportunities are still available for qualified companies. For more information, visit www.transpromosummit.com or contact Scott Phinney at ext. 123 or via e-mail at today. InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to PR Contact |
