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InfoTrends Releases Product and Vendor Assessments for Variable Data Design and Production Software

(Weymouth, MA) May 21, 2007… Recent advances in digital print technology coupled with significant improvements to variable data design and production software have made it even easier for print service providers to produce personalized black & white and full color documents. According to a new report by InfoTrends, there are three advances that have had a major impact on variable data printing:

• Significant improvements in the speed and quality of digital color print technology
• Upgrades in the efficiency and processing speed of RIPs as well as document composition software, which facilitates the production of variable data applications
• The convergence of digital printing and Web technologies coinciding with the development of one-to-one marketing campaigns

InfoTrends’ report, Product Compendium: Variable Data Design and Production Software, presents an overview of products and services in the variable data design and production software arenas. The compendium delivers a comprehensive resource to print service providers seeking information about software tools and infrastructure for variable data printing.

The report provides a description of each product category, a brief description of products within each category, a discussion of how the various products within each category are positioned in relation to each other, and vendor profiles. Vendors that are profiled include Adobe, Bitstream, EFI, Exstream, GMC Software, HP, Objectif Lune, Pitney Bowes Group 1 Software, Xerox, XMPie, and many others.

The report is available immediately for purchase. For more information about the report or to make a purchase, visit our online store or contact Nicole Shown at +1 ext. 207 or .

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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Allison Jones
InfoTrends
+1 ext. 208