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(Weymouth, MA) February 20, 2007… InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announced today the appointment of Barbara Pellow to Director of its Business Development Strategies and Custom Communications Services. InfoTrends’ Custom Communications Service (CCS) is a new consultancy for graphic communications service providers and equipment vendors. It focuses on customized communications tools and capabilities. CCS also provides detailed analysis of software offerings, market trends, forecasts by market segment, and detailed case histories on effective implementation of software tool sets to drive business. The Business Development Strategies (BDS) service is designed to help document service providers and vendors in assisting their clients to focus on the changing market dynamics and develop an actionable strategic marketing plan for business growth. The plan will emphasize products, prices, places, promotions, and people. It assists business managers in understanding the changing skills essential to success in graphic communications. “Barb is one of the most well-known and recognized pioneers in the digital printing industry,” commented Charles Pesko, President of InfoTrends. “We are delighted to have Barb join our team and introduce two important new consulting services at InfoTrends.” Prior to joining InfoTrends, Ms. Pellow founded her own consulting firm, Pellow and Partners. Before establishing her consulting practice, Ms. Pellow was the Chief Marketing Officer of Kodak’s Graphic Communications Group. Preceding her tenure at Kodak, Ms. Pellow was the Gannett chair in integrated publishing sciences in Rochester Institute of Technology's (RIT) School of Printing Management and Sciences. Ms. Pellow has also held senior management positions with IKON Office Solutions, CAP Ventures, Indigo, Xerox, and IBM. She is a frequent speaker at industry events and a recognized author. Ms. Pellow also sits on the Board of Directors for Spherion. For more information on InfoTrends’ Business Development Strategies Service or Custom Communications Service, contact Alison Hipp at +1 ext. 126 or . InfoTrends, a Questex Company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact |
