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(Weymouth, MA) January 16, 2007… Photo Merchandise, a broad category that includes items such as photo greeting cards, photo books, photo calendars, enlargements, and photo mugs, has caught the attention of consumers and photofinishers alike, offering an emerging revenue opportunity for the entire photo industry. A recent InfoTrends study projects the North American Photo Merchandise market to grow at a compound annual growth rate of 24.5% through 2010, with revenues surpassing $800 million by the end of the forecast period. The study found that in 2006 in-store photo merchandise revenue was larger than the combined Internet-based channels, but that online channels are growing much more rapidly and are expected to quickly surpass in-store. “This is still a largely untapped market, as only 3.5 million US households made a net-to-mail or net-to-retail online purchase of personalized photo merchandise in 2006,” commented Alan Bullock, an Associate Director at InfoTrends. According to the study, photo cards are the most common type of photo merchandise followed by specialty photo prints (enlargements, framed photos, collage prints, and canvas prints). Photo books and calendars have emerged as popular items with high growth potential. Mass retail participation and increased consumer awareness are believed to be the keys to success in this market. If large retailers begin to embrace photo merchandise as a high-margin product category, there will almost certainly be some downward movement in pricing, but there will also be a boost in volume throughout the industry to the benefit of all involved. InfoTrends’ new study, Photo Merchandise – Opportunities Beyond Prints, provides companies that are interested in the North American photo merchandise market with critical business planning information. The study segments and profiles customers for photo merchandise and gifts, examines individual merchandise products, explores opportunities for different types of content, forecasts the market by key product category and sales channel, and identifies opportunities and strategies for retailers, service providers, and technology vendors. Research for this study included an extensive end-user survey of nearly 1,200 photo merchandise buyers in the U.S. and Canada. The complete study is available immediately for purchase. For more information about the study or to make a purchase, contact Matt O’Keefe at +1 ext. 115 or . InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2007 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . Matthew O'Keefe |
