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InfoTrends Forecasts Western European Print On Demand Market through 2010


Colour Print On Demand Driving Market Growth

(Weymouth, MA) November 07, 2006… According to new forecast data from InfoTrends, the production copying and digital printing market in Western Europe accounted for 404 billion impressions in 2005. It is expected to grow to 484 billion A4 impressions in 2010, generating total annual equipment, supply, and service revenues of nearly €12.5 billion.

Figure 1: Retail Value of Print: Western European
Print On Demand Market


The retail value of print is expected to exceed €44 billion. Colour print on demand continues to be the driver behind this growth, which is primarily due to the success of production colour devices (i.e. printers and copier/printers with speeds of 24+ pages per minute). InfoTrends expects the retail value of print in Western European production colour print-on-demand environments to experience a compound annual growth rate (CAGR) of 30% over the forecast period.

Black & white print on demand will grow, but at a much slower rate than colour. This is due in part to the continued shift of black & white pages to colour devices such as Universal Copier/Printers (UCPs). Annual impressions will reach their peak in 2007. Revenues are starting to decline as a result of the price and cost pressure.

InfoTrends new forecast, Western European Print On Demand Market Forecast: 2005-2010, provides a five year forecast for the Western European on demand, data processing, and production copying markets. The work for this forecast was accomplished by InfoTrends’ consulting staff, who conducted primary and secondary research in the marketplace.

“People are using a variety of different tools, techniques, and services to accomplish their required business objectives,” commented Ralf Schlozer, an Associate Director at InfoTrends. “Despite all of the choices people have out there now, the key message incorporated into this forecast is that the opportunities and growth potential in digital printing remain significant.”

The forecast is available immediately to clients of InfoTrends’ On Demand Printing & Publishing Consulting Service Europe. For more information on the report or to make a purchase, visit our online store or contact Nicole Shown at ext. 207 or .

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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