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InfoTrends Launching Updated Narrowcasting Study Examining Digital Signage and In-Store TV Networks

(Weymouth, MA) October 2, 2006…Digital narrowcasting systems – networked digital displays with content and advertising customized for specific sites and demographics – first surfaced nearly fifteen years ago. Those early systems were primitive by today’s standards. Starting about seven years ago, however, dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content became enablers for a surge of interest in digital narrowcasting systems.

The industry is finally becoming mainstream, and many developments indicate that the market for digital signage and in-store TV is poised for especially rapid growth in the coming years. InfoTrends announces a new study to understand the growing opportunities for digital displays and in-store TV networks in commercial environments. The study entitled Narrowcasting: The Opportunity for Digital Signage and In-Store TV Networks will provide detailed research, forecasts, and analysis on the commercial market for display technology and services.

InfoTrends will update and expand on its previous studies that were conducted in 2002 and 2004 with new primary research. This year’s study will:

• Describe the structure of the digital signage and in-store TV network industry
• Review recent industry developments and trends
• Size and forecast the demand for digital signage and in-store TV networks
• Describe the opportunities for narrowcasting systems in key vertical industries
• Understand the perceptions, requirements, and plans for digital signage and in-store TV networks among retailers, brand managers, and advertisers
• Describe the business models and drivers being used in narrowcasting deployments
• Profile visual communications strategies and existing narrowcasting implementations
• Profile key industry players
• Provide strategy recommendations for digital signage and in-store TV network products and services

“For this study, we will be re-examining our previous research, report any variances, and discuss the underlying causes of those variances,” commented Norman McLeod, an Associate Director at InfoTrends. “But we will also be conducting fresh research to further deepen our understanding of this market. Subscribers will receive a variety of deliverables as part of this project, all designed to improve their product planning, business development, ability to attract capital, and marketing activities.”

Research will consist of a series of in-depth interviews with key industry players, users, and prospects to gain insights on the development, enablers, and prospects for commercial display technology and services. InfoTrends will also visit business establishments to collect data on the type of sign or display, general location, and purpose. Structured surveys of retailers, brand managers, and advertising professionals will also be conducted.

To learn more about the study or to sign up as a client, please contact  Scott Phinney  at or via e-mail at  . Early subscriber discounts are available until October 30, 2006.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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