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InfoTrends Launches New Study on Digital Imaging Lifestyles

Research to Examine Changing Consumer Behavior and Evolving Business Models

(Weymouth, MA) August, 10 2006... There have been three major eras in the photo industry over the past 150 years—the Era of Scarcity (19th century), the Era of Plenty (20th century), and the Era of Excess (21st century). Each era has been characterized by very different customer values, usage patterns, and business models. In the Era of Excess, a new digital lifestyle is emerging in which consumers value the ability to manage, share, and access images.

InfoTrends is conducting a detailed study of digital imaging lifestyles to provide vendors, service providers, and other industry players with the information and insights needed to capitalize on this changing market.

“Some consumers are moving away from a ‘capture and print’ model to a ‘manage and share’ model,” commented Jeff Hayes , a Group Director at InfoTrends. “Companies that control how consumers manage and access their images will greatly influence how and where images are monetized in the future.”

InfoTrends’ study entitled “Digital Imaging Lifestyles: Understanding Consumer Behavior and New Business Models in the Era of Excess” will:

• Profile and segment digital imaging consumers
• Map out the “life” of a digital image and identify pain points, values, and preferences by type of consumer
• Identify and describe key industry players
• Examine opportunities and strategies for technology vendors and service providers

Research for this study will include in-depth interviews and surveys with technology vendors, service providers, and consumers across a variety of market segments.The results will include a detailed market forecast projecting the number of people, the number of images, and the amount of revenue across key consumer digital imaging lifestyle activities and services such as creating/editing, managing, searching, sharing, communicating, viewing, and preserving.

This study will provide participants with insights to help drive their product and service development, pricing, business models, and partnering. It will consider:

• Usage models – PC vs. device (handset, camera) vs. Web-based services
• Core and secondary functions/benefits
• New services (mobile, syndication, chat, creative, etc.)
• What consumers are willing to pay for directly vs. indirectly
• How people prefer to “pay” (usage fee, subscription, license, advertising)

“Our study will provide vendors and service providers with a deeper understanding of consumer behavior, unmet needs and values, and emerging opportunities and business models,” remarked Hayes. “It will be particularly interesting to consider the continued impact of camera phones, and what consumers will require to increase the volume of pictures they capture and share with these devices.”

For more information on this study or to sign up as a participant, contact Matt O'Keefe at , ext. 115 or via e-mail at . Early subscriber discounts are available until September 15, 2006. Clients that sign up early can also provide input and review the structured surveys.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

PR Contact

Matthew O'Keefe
+1 ext. 115