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InfoTrends Launches Study on the Rapidly Growing Photo Merchandise Market


(Weymouth, MA) June 22, 2006… Photo merchandise, ranging from calendars and photo books to greeting cards and novelty items, is an important growth segment of the imaging industry. This fast-growing market has been fueled by the explosion of digital photos, digital printing technologies, and e-commerce. Consumers can now easily create new photo products and gifts that express their personality and provide “utility” beyond a typical 4” x 6” print.

InfoTrends is conducting a detailed study of the photo merchandise market to provide technology vendors, imaging service providers, and other industry players with the information and insights that they need to capitalize on this growing opportunity.

“The emergence of the photo merchandise market comes at a critical time for the photofinishing industry with the growth rate of traditional 4” x 6” slowing, and falling prices forcing vendors to find new sources of imaging revenue and profits,” commented Jeff Hayes, Group Director at InfoTrends. “Photo merchandise enables online and retail photo service providers to offer new products that have significantly higher profit margins than commodity prints.”

Photo Merchandise - Opportunities Beyond Prints  is designed to provide companies that are interested in the North American photo merchandise market with critical business planning information. The study will:

  • Segment and profile the customers for photo merchandise and gifts
  • Identify and profile photo merchandise products
  • Explore opportunities for personal, licensed, and published content
  • Identify and profile key industry players
  • Forecast the market for photo merchandise by key product categories
  • Identify opportunities and strategies for technology vendors and service providers

The research for this study will include an extensive review of existing research, a series of in-depth interviews with 30 industry vendors and content owners, and a structured survey to develop a comprehensive understanding of the market’s opportunities and issues.

“This study will provide critical planning information for retail photofinishers, B2B imaging service providers, and technology vendors seeking to participate in this fast-growing market,” remarked Hayes.

For more information on the study or to sign up as a participant, contact Matt O'Keefe at ext. 115 or via email at . Early subscriber discounts are available until July 14, 2006. Clients that sign up early can also provide input and review of the structured surveys.

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

PR Contact

Matthew O'Keefe
+1 ext. 115

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