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InfoTrends’ Study Shows Continued Growth in Number of Repeat Digital Camera Buyers

(Weymouth, MA) June 14, 2006… According to consumer survey research conducted by InfoTrends, 34% of U.S. digital camera owners are repeat buyers, representing an increase of 10% over the previous year. In addition, 20% of digital camera owners surveyed were planning to purchase another digital camera within the next year.

Today, digital camera owners who have more than one digital camera tend to be more technology-savvy. In many cases, they have replaced or supplemented their original digital camera, so their behaviors are more reflective of the early adopters. A significantly higher percentage of these consumers own CE devices like portable music players and DVD burners. As consumers continue to upgrade their existing cameras, purchase additional cameras, and become more familiar with the various features and functions, InfoTrends believes that the penetration of technologies complementing digital photography will rise as well.
 
“Consumers that purchase a replacement or additional camera are more likely to consider a premium camera such as an ultra-compact, extended zoom, or a digital SLR,” commented Ed Lee, a Director at InfoTrends. “Experienced users recognize the benefits of premium features, so vendors will need to reinforce these benefits through their marketing messages.”

With camera phone adoption on the rise as well, the survey also considered which camera would be the go-to capture device for consumers. The survey results indicated that the digital camera remains the go-to capture device for the vast majority of users who also own film cameras or camera phones.

InfoTrends’ research report entitled 2005 Digital Camera Survey End User Analysis - United States is currently available for purchase. The study reveals how demographics are linked to brand preference. It also provides in-depth coverage of digital camera users’ purchasing decisions and feature preferences. The survey included questions about Internet users’ digital camera ownership, usage, and applications, and non-users’ intent to purchase digital photography products and services.
 
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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