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Store Brand Imaging Supplies Gain Popularity at the Expense of OEM and Aftermarket Brands


(Weymouth, MA) April 12, 2006… InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, is pleased to announce the results of its landmark study, Store Brand Imaging Supplies 2006. The study provides extensive research on OEM, store, and aftermarket branded inkjet cartridges, laser printer cartridges, copier supplies, and photo paper.

The $28 billion inkjet and laser printer supplies market is a critical source of revenue and profits for equipment manufacturers and resellers. The leading office superstores and contract stationers have been expanding their product line and marketing of store brand products, threatening OEMs and traditional aftermarket suppliers. InfoTrends estimates that sales of store brand imaging supplies are growing at 40% annually and will account for approximately 10% of total industry sales by 2009.

“Consumers and office managers have a high level of trust for many of the major retailer brands,” noted John Shane, Director of InfoTrends’ Communication Supplies Service. “The research suggests there is an opportunity for the consumer electronics, computer superstore, mass merchandisers, and contract stationers to increase their sales with a store-branded line of imaging supplies.”

The study included interviews with 1,318 consumers and 805 office supplies decision makers in the United States. The 415-page report is split into sections on inkjet cartridges, color and monochrome laser cartridges, photo paper, copiers, and empties collection. The research included conjoint analysis to simulate the choices customers have and understand the trade-offs they make for different brands, price points, and purchase situations. Purchasers of this report may obtain access to the simulation tool to run their own brand preference scenarios. The forecast includes details on inkjet and laser printer cartridge sales (units and retail dollars) split by OEM, store, and aftermarket brands.

“Another interesting finding from the survey is that color laser users are ready to try non-OEM laser cartridges,” continued Mr. Shane. “When non-OEM color laser supplies become generally available with qualities as similar to the OEMs as monochrome laser cartridges currently are, users will be willing to try them.”

“We were surprised by users’ preferences and expectations regarding non-OEM supplies,” remarked Mr. Shane. “Aftermarket brand supplies users rate quality and reliability just as important as do OEM supplies users. But Store brand users are not quite as concerned with quality and reliability, and instead weigh additional criteria when making their purchase decisions.”

Survey respondents indicated Wal-Mart and the three office supply super stores as their top locations to purchase OEM and non-OEM products. Amongst consumer respondents, Wal-Mart was the top retail chain where the respondents reported purchasing inkjet cartridges and inkjet photo paper.

“Data on brand trust from the survey suggests that besides the office supplies superstores, other stores might do well to introduce their own brand supplies,” commented Mr. Shane. “In some cases, it’s clear that users would place more trust in a store brand than some of the brands that the stores are currently offering.” 

The report provides essential data and analysis for printer and supplies manufacturers and resellers to support their product planning, marketing, and distribution initiatives.
The complete study is available immediately for purchase. For more information about the study or to make a purchase, visit our online store or contact Scott Phinney at ext. 123 or .

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to .

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