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(Weymouth, MA) February 6, 2006… The digital production color market will grow 20% a year through the end of the decade, creating radical shifts in revenue and page volume and transforming the face of the printing industry. In a new study entitled The Evolving U.S. Digital Color On Demand Printing Opportunity, InfoTrends analysts explore the impact of digital production color technologies and examine industry transformation. The market for digital color is currently generating over 58 billion pages in the U.S., and results in over 42,000 annual hardware placements in production environments. This production market purchases $4.46 billion in digital color equipment, service, and supplies (excluding paper), and generates almost $25 billion in retail value of print. “After examining literally thousands of pages of data, we believe that the digital production market is entering the high growth phase in terms of technology adoption. To paraphrase Geoffrey Moore, we are ‘Crossing the Chasm and Inside the Tornado’,” commented Charlie Corr, Director at InfoTrends. This growth will be enabled by future technological innovations that will address a broader range of market requirements. This new equipment will not only bring in revenue in terms of placements, but will also increase the number of pages printed on color devices, as these devices will cost-effectively produce monochrome and full-color pages. In fact, forecasts indicate that monochrome volume printed on color devices will increase from 7.1 billion pages in 2004 to 23.8 billion by 2009, representing a compound annual growth rate of 23.8%. “This trend towards what we call ‘universal’ devices will have a negative impact on black & white digital devices and offset presses as total investment dollars are finite,” continued Corr. Research for the study consisted of 240 in-depth surveys of print customers and application owners in the United States, as well as 356 surveys of print providers. In addition, 23 personal interviews with industry leaders and influential users, and 27 personal and telephone interviews with technologists and developers of solutions were also conducted. The study addresses the issues of market awareness, brand preference, validation of price inflection points, product requirements, price sensitivity, purchase plans, technology preferences and directions, and other factors influencing the adoption of digital color equipment and increased use. The impact of digital color printing solutions on various applications such as promotional, transactional, publication, and non-document related output is also examined. The final report is available immediately for purchase. For more information or to make a purchase, visit our online store or contact Scott Phinney at ext. 123 or . To hear more about the digital color opportunity, sign up for the ON DEMAND Printing & Publishing Conference. Keynote addresses from InfoTrends senior managers Charlie Pesko and Charlie Corr will further discuss the impact of digital production color on the printing industry. Register today by visiting www.ondemandexpo.com. InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com. Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to . PR Contact |
