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Study to Examine Channels Serving the Business Market (Weymouth, MA) November 15, 2005…InfoTrends/CAP Ventures, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announces the launch of a new multi-client study entitled Delivering Scanning Technologies to the Corporate Market: A Study of the Channels Serving the Business Market. Despite the propagation of scanning technologies throughout the consumer and business environments, document scanning remains a niche market. It is common to see scanning applications in vertical markets with extreme paper issues, including government, insurance, healthcare, and finance industries. At the same time, however, there are other common business departments that can benefit from capture solutions, including accounting/finance, human resources, legal, and sales departments. “There is significant potential for integrating paper documents into the electronic flow of information at any company,” commented Susan Moyse, a Consultant at InfoTrends/CAP Ventures. “However, these opportunities remain largely untapped and represent the newest revenue opportunity for vendors and channels.” This study will provide scanner vendors, digital copier/MFP manufacturers, and scanning applications providers with critical information to guide product planning, channel programs, and marketing efforts in targeting scanning technologies toward the expansive corporate office market. InfoTrends/CAP Ventures’ study will answer several key questions, including:
InfoTrends/CAP Ventures will conduct primary market research with approximately 150 dealers and resellers across three channels. The primary target will be the office products channel (BTA), followed by professional services organizations and imaging resellers. By collecting input from a variety of sources, this study will uncover the shifting dynamics that are occurring in the office products and document solutions channels. To learn more about the study or to sign up as a participant, contact Matthew O’Keefe at , ext. 115 or via e-mail at . Early subscriber discounts are available until December 2, 2005. InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends/CAP Ventures is available on the Web at www.infotrendsresearch.com. Copyright © 2005 InfoTrends/CAP Ventures. All rights reserved. Reproduction or reuse of InfoTrends/CAP Ventures materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends/CAP Ventures’ content, please submit your request to . PR Contact Matthew O'Keefe |