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InfoTrends/CAP Ventures Analyzes the Impact of Color in Graphic Design, Direct Mail & Transaction Documents


(Weymouth, MA) April 27, 2005…There has been renewed interest in promoting the use of color in business communications created in production environments. InfoTrends/CAP Ventures examines the role color is playing in graphic design, direct mail, and transactional document markets in a new analysis report entitled The Impact of Color in Graphic Design.

“Color is an important element in overall graphic design, and when it is combined with content that is specific to the recipient, response rates increase and documents are more effective,” commented Charlie Corr, a Director at InfoTrends/CAP Ventures.

Many direct mailers and billing consolidators are convinced of the merits of using color in direct marketing pieces and transaction documents. The lack of efficient, cost-effective printers to accomplish this goal, however, has hampered widespread adoption.

Over the next 5 years, InfoTrends/CAP Ventures expects advances in technology will change this outlook and make it possible to cost-effectively produce innovative designs using spot and process color in bills, statements, and direct mail.

“We believe that digital products will increasingly deliver a cost per impression that will dramatically increase the use of spot color and full color in business communications, creating documents with greater impact and swifter business results and accelerating the digital color business,” said Mr. Corr.

This report is available immediately to clients of InfoTrends/CAP Ventures’ North American On Demand Printing & Publishing Consulting Service and provides an analysis of the benefits associated with color. For more information on the report or to make a purchase, visit our  online report store or contact Alison Hippat .

InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends/CAP Ventures is available on the Web at www.infotrendsresarch.com.

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Allison Jones
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