(Weymouth, MA) March 7, 2005…InfoTrends/CAP Ventures, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, announces the launch of a new study entitled North American Professional Photography Market.

Professional photography is a large, fragmented industry undergoing significant changes in all segments. With the widespread adoption of digital cameras, photographers are seeking opportunities to provide new services, improve their productivity, reduce costs, and extend their reach to new markets.

“Vendors need a detailed understanding of the professional market to identify emerging opportunities, guide their product development efforts, and support their marketing programs,” commented Jeff Hayes, Research Director at InfoTrends/CAP Ventures. “Our study will serve as a road map, providing camera, printer, software, supplies, and service providers with detailed, objective, and cost-effective information on this important market.”

Key objectives of the study include:

• Segment and profile the North American professional photography industry
• Understand the use of technology and services (cameras, printers, software, services)
• Size and forecast the market for key products (units, revenue)
• Assess purchase intentions and brand preferences
• Understand use of channels
• Understand critical issues, priorities, and requirements
• Identify opportunities and strategies for technology vendors

This study will include an extensive review of existing research and interviews with technology vendors, consumers, advertisers, and professional photographers across a variety of market segments. Ultimately, the research will identify market segments, critical success factors, customer requirements, usage patterns, purchase plans, and other items that will drive vendors’ product, service, marketing, and sales activities.

To learn more about the study or to sign up as a client, contact Matt O’Keefe at , ext. 115 or via e-mail at  . Early subscriber discounts are available until May 2, 2005.

InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends/CAP Ventures is available on the Web at www.infotrendsresearch.com.

PR Contact

Matthew O'Keefe
+1 ext. 115