|
|
|
|
|
|
|||||||||||
|
(Weymouth, MA) July 29, 2003…BTA (Business Technology Association) dealers must face enormous challenges to be successful in today’s competitive business environment. The structure of the industry has changed dramatically over the past ten years, forcing many dealers to adapt and evolve rapidly. In a recently published report entitled BTA Dealers: A Supplies Powerhouse?, CAP Ventures investigates and details the market dynamics at work in the BTA dealer community and considers the role that supplies play. Supplies for the BTA channel represent an important post-sale revenue stream. CAP Ventures' research indicates that many dealers see supplies as a high-profit, low-tech product area. Most if not all equipment is sold with some type of service contract or agreement, which keeps the connection between dealers and customers strong. In many cases, these agreements include supplies. The overall supplies market includes many categories of products from low-end to the high-end, most of which are not offered through dealers. Many BTA dealers will offer media to their customers as a convenience, but distribution for media products is very well served by other channels, including contract stationers, paper merchants, and office supply superstores. CAP Ventures' 48-page research report provides supplies vendors and manufacturers with a comprehensive overview of the BTA channel with details on channel history, structure, profiles of the major players, and the role of supplies. It also includes two appendices that list the 2002 Elite Dealers from Office Dealer Magazine and a list of wholesalers and distributors of copier products and supplies. The complete report is available immediately to clients of CAP Ventures’ North American Communication Supplies Consulting Service, but can also be purchased separately. To learn more about the report or to make a purchase, please contact Alison Hipp at , ext. 126 or via e-mail at . |
