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(Weymouth, MA) April, 22 2003... InfoTrends Research Group’s latest study of digital camera users confirms that 20% of U.S. households now own a digital camera. Digital camera penetration is rising rapidly and is expected to reach 30% by the end of 2003. InfoTrends study of U.S. Internet-connected households revealed that 45% of respondents own a digital camera and that 24% of Internet-connected households plan to purchase their first digital camera this year. The results of InfoTrends surveys and forecasts are used to calculate household penetration. Rising digital camera penetration brings waves of change for the photo industry, including changes for preferred digital photo print locations and services. Currently, 82% of digital camera users print digital photos at home and 81% of those who plan to purchase a digital camera in the future expect to print their digital photos primarily at home. Nevertheless, retail locations could become the leading digital photo print location in the future. 64% of female respondents who own a digital camera or who are planning to purchase a digital camera believe that retail locations will become their preferred digital photo printing location, if it is priced competitively with film processing. Another topic coming to the forefront for the photo industry is digital photo management and archiving. “Digital camera users are accumulating large collections of digital photos, but few users are concerned about taking steps to archive their digital photos for the long term,” says Michelle Slaughter, Director of Digital Photography Trends at InfoTrends. The study shows that 78% of digital camera users are not proactively taking steps to manage and archive their digital photos for the long term. Consumers are not concerned about archiving because most are not aware of how easily they could lose their digital photos to viruses, obsolete storage media, or hard drive crashes. Industry players need to offer solutions that help consumers preserve their digital photos for the long term.” InfoTrends new forecast report entitled 2003 Digital Camera Survey: End-User and Non-User Analysis is available immediately. The 119-page study with 133 figures and two sets of tabulations reveals in-depth trends in digital camera features and brand preferences, printing, storage, applications, pricing, purchase channels, demographics, user segments, and more. |
