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(Weymouth, MA) November, 05 2002... A new study from InfoTrends Research Group projects that worldwide revenue from low end (sub-$1,000) digital camera sales is forecast to reach $11.8 billion in 2007. Worldwide unit shipments of low end digital cameras will reach 24 million units in 2002, capturing 28% of total worldwide camera sales (not including one-time use cameras). Unit volume is forecast to grow at a compound annual growth rate of 16% to reach 51 million units in 2007. “Through the forecast period, digital cameras are expected to become fully mainstream in North America, Europe and Japan,” says Michelle Slaughter, Director, InfoTrends Research Group. “Factors that will contribute to mainstream consumer adoption include advances in the price/performance level of digital cameras, widespread availability of retail digital photofinishing services and greater installed base of supporting technologies in the home, such as high-quality and affordable printers and low cost broadband Internet services.” The three leading regions for digital cameras are North America, Japan and Europe. North America is the leading region, making up 39% of digital cameras sold in 2002. Europe and Japan represent 27% and 26% unit share, respectively. Whereas Japan used to represent the largest market for digital cameras, its market is saturating, and cameras face competition from combination cell-phones/cameras. The least developed countries are included in the Rest of the World (ROW) category, which is a few years behind the leading markets. Thus, it will be the fastest-growing area, and will represent 14% of worldwide digital camera unit sales in 2007. The top five vendors worldwide in 2002 are Sony, Olympus, Canon, Fuji and Kodak. Their market shares vary by country, depending on user feature preferences and brand perceptions. Combined, they make up 60% of the worldwide digital camera shipments. The new report, "2002 Worldwide Digital Camera Forecast," provides market forecasts for North America, Japan, Europe and Rest of World. It sizes the low end digital camera market, outlines key vendors and trends, and projects unit shipments, revenues, and price declines through 2007 by region. The report is available immediately. |
