CAP Ventures defines Narrowcasting as the distribution, management and display of rich advertising and informational content in public spaces over a high-speed network. These networks are being used to display dynamic images, audio and video to for visual merchandising, point of purchase advertising., customer service, entertainment and related applications.

CAP Ventures projects total industry revenue from displays, control/management software, integration, and advertising/network operation will approach $2 billion in 2006 from $388 million in 2002. 

“Narrowcasting represents one of the most significant opportunities for network operators, display manufacturers, bandwidth providers and media/content producers. But there are many questions that need to be answered,” commented Jeff Hayes, Director at CAP Ventures. “The Narrowcasting Consulting Service   provides industry executives with the knowledge tools to successfully participate in this rapidly emerging media opportunity.” 

The Narrowcasting Consulting Service provides clients with extensive research , in-depth analysis and business advice. Key aspects of the NCS service include: 

• Market Development –assisting clients with white papers, articles, press relations, and other tools to communicate marketing messages to their target audience.    
• Business Planning – providing market information and analysis on industry trends and developments, through news, reports, market forecasts and primary research.    
• Strategic Advice – providing one-on-one consultation with clients on  market trends, emerging opportunities, partnering, product development, and marketing positioning. 

“The development of the Narrowcasting Consulting Service is a natural extension of our collective expertise,” said CAP Ventures’ Managing Director Charles A. Pesko, Jr. “We see the market from all sides, and thus we are in a unique position to help clients navigate the impressive opportunities associated with narrowcasting technologies and services.”

The Narrowcasting Consulting Service is the newest of eleven service areas now offered by CAP Ventures. For more information on CAP Ventures and our market research and consulting services, please visit www.infotrendsresearch.com or contact Alison Hipp at ext. 126.