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(Weymouth, MA) June, 01 2000... In a survey of home Internet users, InfoTrends Research Group, Inc. found that the use of digital imaging products and services is quickly becoming pervasive within the Internet-connected population. Over one-third of Internet households have a scanner, while more than 10% have a digital camera. Film digitization services such as Kodak PictureCD, floppy disk services, and services that post digitized images to a Web site are also taking hold, allowing even those consumers without a digital image capture device to enjoy the benefits of digital imaging. "The viral nature of online photo sharing will continue to expose more consumers to digital imaging and Web-based photo exchange," said Lia Schubert, research analyst at InfoTrends Research Group. "The study indicates that once consumers learn about these services, they express interest in trying them for themselves. This effect is driving rapid adoption of new digital photo services." Interest in digital photo services is especially high in households with children. Online photo sharing is already a popular activity. More than half of home Internet users say that they have opened a digital photo that they received by email, and over 30% claim to have visited a commercial photo community site to view other people's digital photo albums. The study also revealed some barriers to adoption. Users are price-sensitive regarding digital photo services, indicating that widespread usage depends on meeting the right price points. Although most users indicate high interest in trying photo services, it is not yet clear if they will actually follow through. The new report "Internet Household End User Study," available immediately, contains detailed tabulations and analysis of nearly 1,200 home Internet users' digital imaging-related activity and interests, with a particular focus on film digitization services and commercial photo-sharing Web sites. The report, which includes responses to over 50 questions, along with cross tabulations containing data specific to various demographic groups, is designed to help digital imaging executives in their product and service decisions. |
