contact us     help    login  

Supplies User Survey Report Series

Publication Date: December 2007
Service: Communication Supplies Service

Introduction

InfoTrends is pleased to release a new series of user surveys aimed at gaining insight into multiple topics in the imaging supplies market, with a particular focus on user buying behavior and usage patterns for supplies. Looking across home, SMB (Small/Medium-sized Business) and corporate environments, we probed several hot topics related to inkjet ink, color laser toner, MFP copier toner, and paper. Clients of InfoTrends will be able to purchase only those segments that are of high interest to them.

The reports are modular to allow for customization and flexibility in purchasing. The research will cover the United States. The executive style format of the reports will allow for a quick and easy read, and our expert analysis will go beyond the obvious and provide insight on key trends shaping the industry today and beyond.

Project Objectives

InfoTrends will examine four market segments for this report series, including:

• Paper/Media
• MFP Copier Toner
• Inkjet Ink
• Color Laser Toner

In each segment, InfoTrends will look at the buying behavior, usage patterns, and psychographics for the following environments:

• Home
• Small/medium-sized businesses (SMBs)
• Corporate

Project Deliverables

The final report will include analysis of the primary research to develop a comprehensive understanding of the buying behaviors; usage patterns; and psychographics for home, SMB, and corporate users of laser toner, MFP copier toner, inkjet ink, and media in the U.S. and Western Europe. The material will include:

• An executive summary highlighting key issues, findings, and overall recommendations
• Charting for each question with a bulleted summary of key points and trends
• Data tabs, charts, and the questionnaire from the study
• Custom questions (for an additional fee)

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 , ext. 123 or via e-mail at . Early subscriber discounts are available until August 31, 2007. Clients that sign up early can also provide input and review of the structured surveys.