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Universal Office Copiers & Printers: Worldwide Market Opportunities and Product Requirements

# Pages: 246
# Figures: 214
Publication Date: May 2004
Service: Market Research
Region: Worldwide

Introduction

With the migration to digital copiers and printers almost complete, the next big thing in the office will be the migration to “universal” copiers and printers (UCPs), which are capable of cost-competitively printing or copying in color as well as black & white.

InfoTrends believes that UCPs represent the best opportunity for sustained growth of office equipment placements and service and supplies revenue streams. There are millions of workgroup printers and copiers installed worldwide, producing billions of pages per year. Moving a portion of this installed based to universal devices and a portion of the page volume to color will be worth billions of dollars to equipment manufacturers, supplies vendors, and the distribution channel. Those vendors that best understand the nature of this window of opportunity realize that it represents a unique period to gain share in an increasingly competitive market. This study provides companies with the in-depth research and analysis to guide their product development, pricing, marketing, and distribution strategies.

Key Findings

• There is a strong demand for color-capable (single drum engine) and color-centric (tandem drum engine) UCP devices.
• Customers are interested in purchasing UCPs, but are very sensitive to equipment and operating costs. Vendors need to provide pricing plans that stimulate adoption and usage of the equipment, but preserve the supplies and service revenue stream.
• Vendors should invest in sales training to ensure that these devices are being properly positioned. UCPs require a consultative sell, and sales representatives need to match the right products for the customers’ output requirements.
• Vendors are very active with product development and expect rapid price erosion over the next two years. All vendors agreed that Japan would be the first market to adopt UCPs, followed by Europe, North America, and ROW/emerging markets.
• Customers believe that UCPs will replace several existing monochrome and color copiers and printers.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Alison Hipp at +1 , ext. 126 or via e-mail at .