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Delivering Scanning Technologies to the Corporate Market: A Study of the Channels Serving the Business Market

# Pages: 335
Publication Date: June 2006
Service: Image Scanning Trends
Region: North America

Introduction

Document scanning remains confined to its traditional market niche despite the propagation of scanning technologies throughout the consumer and general business environments. Scanning applications are dominant in vertical markets where paper issues are the most extreme. Although government, insurance, healthcare, and finance industries tend to be the largest users of scanners, there is significant potential for integrating paper documents into the electronic flow of information at any company.

There are common departments across most companies that could benefit from document capture solutions, including accounting/finance, human resources, legal, and sales departments. The challenge is to apply these horizontal applications to the general business market to create a foundation for office document scanning solutions.

Project Objectives

This study provides scanner vendors, digital copier/MFP manufacturers, and scanning applications providers with critical information to guide their product planning, channel programs, and marketing efforts in targeting scanning technologies to the expansive corporate office market. The study:

• Profiles the scanning solution opportunity in the corporate business market
• Identifies the channel programs required for successful market engagement
• Categorizes product capabilities that are unique to the office market
• Develops strategies that attract the office products channel to sell document class scanning technologies and solutions
• Provides the foundation to effectively target and sell scanning technologies to the  corporate market

Who Should Subscribe

• Scanner manufacturers
• MFP and digital copier vendors
• Document scanning tools providers
• Capture, document management, and routing applications vendors

Project Deliverables

The study includes extensive analysis of primary and secondary research to develop a comprehensive understanding of the channel opportunities and issues for office scanning technologies and solutions. Purchasers of the study will receive a combination of reports, presentation materials, and research data for senior management, product managers and planners, and sales and marketing executives. The material includes:

• An Executive Summary that addresses key issues, findings, and overall recommendations
• A detailed written report that uses text and charts to address the objectives of the study
• A set of presentation-style overheads for internal communication of the research results
• Data tabs, charts, and questionnaire from the study
• An optional, on-site briefing

Getting Started

For more information on this study or to make a purchase, contact Matt O’Keefe at +1 , ext. 115 or via e-mail at .