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Quarterly Market Data Tracking Program

# Pages: 100+
Publication Date: Quarterly
Service: On Demand Printing & Publishing
Region: North America & Europe

Introduction

InfoTrends has tracked and forecasted the copier, printer, fax, and multifunction peripheral markets for many years. We understand that applying methodologies used in those mass-market product categories to the higher segments of the market does not work. Each placement is worth more, and in each of the categories the number of placements in total is much smaller, making precision and in-depth market knowledge a requirement. Our forecast experience in the market dates back to the early 90’s and we have been conducting quarterly market tracking since 2002. Our approach, trend analysis, and data tracking provides our clients with a clear view of the industry. As the industry continues to evolve, it is important to understand trends in placements to align your business and develop strategies for success.

The primary objectives of InfoTrends’ tracking program are:

• To supply quarterly market placement and estimated equipment revenues by market segment and geographic region
• To assess quarterly market share by vendor
• To estimate new product placements activity by key market segment and geographic region
• To provide estimated placements for key products primarily for the U.S. and Western Europe, with some data for the Rest of the World

Project Deliverables

Vendor placement activities and user buying behaviors will be analyzed on a quarterly basis by InfoTrends’ senior consulting team and will be reviewed with clients through a conference call. The quarterly results are provided in an Excel pivot table database for the various categories. Clients have the ability to use the pivot tables for additional sorting and data analysis to meet their needs.

Getting Started

For more information or to subscribe, contact Keith LaVangie at +1 , ext. 132 or via e-mail at .