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The Changing Print for Pay Market: The Future of Commercial Printing

# Pages: 126
# Figures/Tables: 97
Publication Date: December 2004
Service: On Demand Printing & Publishing
Region: North America


InfoTrends is pleased to announce the release of its latest landmark study. The Changing Print for Pay Market: The Future of Commercial Printing examines the full range of the commercial printing market, probing the current state and future requirements of the industry. It examines business plans, brand preferences, and current practices and provides a road map for success for commercial printers as well as their vendors.

With over 500 in-depth surveys and extensive secondary research, this study is the most comprehensive of its kind available today. The research supports our contention that the industry is undergoing a fundamental transformation that will radically alter the industry over the remaining part of this decade.

This study provides detailed information on applications, customers, purchasing plans, and brand preferences. It provides extensive cross-tabulations and data that is critical to developing strategies for a turbulent future.

It is also the first of its kind to leverage the new North American Industry Classification System (NAICS). NAICS was first adopted in the United States, Canada, and Mexico in 1997 and has been used in the 2002 U.S. Department of Commerce Economic Census statistics that were published on the printing industry in the fall of 2004.

The full report contains 126 pages of analysis, 783 pages of data tabs, 97 charts and tables, and 3 PowerPoint Presentations.

Key Findings

The “commercial printing” industry has not experienced precipitous declines. While many establishments have left the competitive landscape, average revenue per establishment has actually exceeded inflation by about 2 points over the past six years.

  • Valued-added sales in the printing industry actually outperformed inflation.
  • Almost all industry growth came from printers who described themselves as digital print specialists.
  • The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices for customers and increase value for business owners.
  • Survey participants expected revenue from offset to decline 7.7% over the next two years. They also believed that revenue for digital printing would increase 5.5% and that value-added services would grow 2.3%.
  • While the industry retains a manufacturing focus, it is moving toward more of a service orientation.
  • 77.8% of the respondents claim that “reducing production cost and improving efficiency is a current business strategy,” but many lack the plans to effectively achieve this goal.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the study or to make a purchase, please contact Alison Hipp at +1 ext. 126 or via e-mail at .


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