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U.S. Paper Migration: Capturing Offset Papers in a Digital Environment

Publication Date: December 2008
Service: Communication Supplies

Introduction

There is confusion in the industry today over the types and amounts of substrates used in digital environments. Are digital environments using only digital papers or are offset and other non-digital papers also being used? If these papers are being used, how much is being run through digital devices?

InfoTrends believes that some offset and other non-digital papers are moving through digital presses. For example, pre-printed shells with static information originally printed on an offset device are being sent to digital presses to add variable data. We regularly see this example in our daily life when we receive the weekly real estate advertisements personalized with our agent’s name and contact information; however, the question remains – how much digital printing volume is done on offset and other non-digital papers?

To take a closer look at this issue InfoTrends is pleased to announce that it is conducting a landmark study entitled U.S. Paper Migration: Capturing Offset Papers in a Digital Environment. The study will take an in-depth look paper usage and quantify the throughput in digital environments.

Project Objectives

• To provide paper clients that manufacture offset papers with a deeper understanding of how their products are used in digital devices
• To support printer OEMs who may be designing devices specifically for digital substrates
• Obtain a better understanding of user desires and user choices regarding the range of available media
• Provide a basis for better tracking of domestic cut size coated papers
• Accurately size, describe, and forecast paper types moving through production digital devices

Analysis & Project Deliverables

InfoTrends’ professional staff will perform extensive analysis of the desk research, one-on-one interviews, and structured surveys to develop a comprehensive understanding of paper usage patterns in digital environments. The research will quantify the offset paper throughput in digital environments.

Clients will receive a combination of reports, presentation materials, and data for use by senior management, product managers and planners, sales staff, and marketing executives and managers. These materials will include:

• Executive Summary
• Data cross tabulations from Web-based surveys
• Personal interview summaries
• Forecast for total pages and tons for production digital devices
• Forecast for production digital devices by type

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 , ext. 123 or via e-mail at . Early subscriber discounts are available until May 16, 2008. Clients that sign up early can also provide input and review of the structured surveys.