# Pages: 289
Publication Date: May 2007
Service: Market Research
Introduction
Over the past five years, there have been dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content. Many developments indicate that the market for digital signage and in-store TV is poised for rapid growth, including:
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Numerous technology leaders continue to make major investments in all aspects of digital signage and in-store TV systems that are yielding significant improvements in size, quality, form factor, reliability, and costs.
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We have seen important advances in networking infrastructure, with many sites having access to affordable broadband communications through landline and wireless services.
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There are continuing improvements in content authoring and management systems, making it easier and more affordable to create effective visual and audio communications for a variety of applications.
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Many companies are continuing to push the use of technology to drive sales, improve productivity, and enhance the customer experience (e.g. kiosks, wireless Internet, electronic shopping carts, inventory management systems).
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Digital signage and in-store TV networks are another aspect of the store of the future.
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Larger networks and better-established rate structures are emerging, enabling brand managers and media buyers to more effectively plan for their use of this media.
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We are seeing the continued fragmentation of traditional media and choices for consumers in how, when, and where to “consume” content (e.g. DVRs, mobile handsets, video downloads). The dilution of traditional media is increasing the importance of POP-based promotional systems.
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There are a growing number of installations and success stories related to digital signage, increasing the awareness of and confidence in these systems.
Project Objectives
InfoTrends will update and expand on its previous studies with new primary research. The study:
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Describes the structure of the digital signage and in-store TV network industry
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Reviews recent industry developments and trends
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Sizes and forecast the demand for digital signage and in-store TV networks
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Describes the opportunities for narrowcasting systems in key vertical industries
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Understands the perceptions, requirements, and plans for digital signage and in-store TV networks among retailers, brand managers, and advertisers
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Describes the business models and drivers being used in narrowcasting deployments
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Profiles visual communications strategies and existing narrowcasting implementations
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Profiles key industry players
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Provides strategy recommendations for digital signage and in-store TV network products and services
Project Deliverables
Purchasers receive a variety of deliverables as part of this project, all designed to improve their product planning, business development, ability to attract capital, and marketing activities. The deliverables include:
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An executive summary
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A written report
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A market size and forecast document (2005-2010) covering hardware, software, systems integration, and network operation/advertising revenues
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Detailed vendor profiles
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Data tabulations from the structured surveys (optional)
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A set of PowerPoint slides for internal communication of the report findings
Getting Started
For more information on the study or to make a purchase, contact Scott Phinney at +1 , ext. 123 or via e-mail at .
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