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Narrowcasting in Public Spaces: The Outlook for Out-Of-Home Television and Digital Signage

# Pages: 276
# Figures: 151
Publication Date: March 2002
Service: Market Research
Region: North America

Introduction

Narrowcasting in public spaces is one of the most significant opportunities for many technology vendors, service providers, and brand managers. How will this market grow in 2002 and beyond? Where will narrowcasting gain rapid acceptance? Where will it be constrained by cultural, monetary, or technical considerations? What companies are implementing narrowcasting and why? Which technology and service models will succeed? InfoTrends is conducted extensive research to answer these questions and many others.

Key Findings

• Total industry revenues from displays, control/management software, integration,
  and advertising/network operation will increase from $388 million in 2002 to
  nearly $2 billion in 2006.
• By 2006, there will be over 26,00 firms using narrowcasting systems, nearly
  92,000 sites with at least one networked display, and an installed base of over
  387,000 displays.
• This is a young industry in an early stage of development. Over 95% of current deployments have occurred in the past four years.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Alison Hipp at +1 , ext. 126 or via e-mail at .