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Multi-Channel Communications: The Content Publishing Workflow Challenge

# Pages: 50+
Publication Date: December 2005
Service: Dynamic Content Software Strategies
Region: North America

Introduction

To accommodate customers’, partners’, and employees’ demands for multi-channel information, organizations have been turning to technology solutions. In late 2003, InfoTrends conducted an extensive research study entitled the Multi-Channel Communications Challenge. This research showed an increasing need to deliver content through multiple channels, including the Web, e-mail, extranets, and print. It also showed that many organizations were still struggling to achieve those goals.

Many things have changed and progressed since our original research study was conducted. This year’s update on the Multi-Channel Communications Challenge will investigate just how much progress has been made over the past couple of years and how organizations are continuing to address multi-channel needs from a process and technology perspective. Using our previous research as a benchmark, we will see how the market is progressing and how organizations are changing as a result.

Project Objectives

This research project will analyze the key trends in multi-channel communications with respect to document and content solutions, outline the components involved in initiatives, and describe how technology and process changes are being implemented to enable organizations to communicate and conduct business more effectively.

The primary market research includes two research efforts: structured primary market research and in-depth user case studies.

Structured Primary Market Research

InfoTrends will survey organizations of all sizes from various industries. With a target of over 200 responses from executives, IT employees, and line-of-business professionals, InfoTrends/CAP Ventures will use Web-based survey techniques to explore respondents’ current and future plans related to multi-channel communication and cross-media publishing needs and endeavors.

Case Studies

An integral part of this special report will be case studies about organizations that are finding innovative ways to utilize technology in cross-media publishing projects. Case study sponsorships are available for vendors with customers that are willing to share details of interesting projects, implementations, successes, and lessons learned as a result of their multi-channel initiatives.

Who Should Subscribe

• Document and Content Solution Providers
• Managed Service Providers and System Integrators
• Technology Vendors with document and content-related products
• CIOs, IT Directors, Line-of-Business Management Personnel, and others involved in purchasing multi-channel communication solutions

Project Deliverables

The final report will include extensive analysis of primary and secondary research to develop a comprehensive understanding of the opportunities for document and content solutions in the multi-channel arena, including best practices and InfoTrends’ recommendations. The material will include:

• An Executive Summary addressing the report’s key issues, findings, and overall recommendations
• A detailed written report with text and charts addressing the objectives of the study
• A set of presentation-style overheads for internal communication of the research results
• Data tabs, charts, and a questionnaire from the study
• An optional on-site briefing

Getting Started

For more information on this study or to sign up as a participant, contact Keith LaVangie at +1 ext. 132 or via e-mail at . Early subscriber discounts are available until November 11, 2005.