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The Multi-Channel Communication Challenge

# Pages: 104
# Figures: 45
Publication Date: January 2004
Service: Dynamic Content Software Strategies
Region: North America

Introduction

The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax to e-mail, the Internet, pages, and cell phones, the demand to present information through different channels and formats continues to rise. InfoTrends will explore the role of dynamic content solutions in leveraging these multi-channel communications in a new study entitled Creating the Conduit for Multi-Channel Communication.

This study will analyze the key trends of multi-channel communications with respect to dynamic content technologies such as document and content management, catalogs and product content management, publishing and variable data print engines, and XML content creation and transformation tools. It will outline the components involved in various initiatives and describe how technology and process changes are being implemented to enable organizations to more effectively communicate across multiple touch points.

Key Findings

• Half of the organizations that we surveyed reported executive-level visibility into the challenge, which is one indicator that this is a growing problem.
• In 2003, the average amount spent for improving multi-channel communications across organizations of all sizes was $337,321. Looking ahead to 2004, organizations project average expenditure on solutions to increase to $397,344, further validating the importance of developing an effective multi-channel communication approach.
• Although print remains the most dominant channel, organizations are undergoing a shift in workflows from “print first” to “electronic first,” with an average of nearly 40% of corporate information published to multiple channels already transitioned.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Keith LaVangie at +1 , ext. 132 or via e-mail at .