Publication Date: February 2009
Service: On Demand Printing & Publishing
Introduction
The in-plant market is a complex mix of service providers operating inside the walls of large corporations; businesses of varying sizes; educational institutions; and local, state, and national government sites. They offer print, mail, and other services while competing with outside service providers for many applications. At the same time, they are targeted by facilities management and outsourcing firms that woo executives with talk of operational efficiency and lowered costs. They are also an attractive target for vendors of hardware and software for the graphic arts and transactional printing markets, and they are at the center of the market convergence trends between graphic arts and data processing environments.
The in-plant print market is an important indicator of the market need for document production. Historically, in-plants have played a leading role in technology adoption. For example, the in-plant market’s use of black & white digital printing technologies helped establish the print-on-demand market. Because grasping the complexity of the evolving in-plant landscape is not easy, InfoTrends is returning to this topic area after its 2004 landmark study entitled Corporate Print Services: The In-Plant Printing Opportunity. InfoTrends is well-positioned to address this market segment because of its previous research on in-plants as well as its recently completed study on the commercial print market entitled The Future of Commercial Printing in the United States: Digital Technology Driving Change. InfoTrends understands the needs of the print-for-pay and print-for-cost environments.
The results of this study will help you:
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Prioritize product and market opportunities
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Understand how the market is segmented
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Understand the trends impacting the in-house production printing market
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Identify new business opportunities
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Support product and service strategic planning
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Improve sales and marketing activities in key market segments
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Understand the purchasing process and the impact of technology on that process
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Understand customer perceptions and requirements
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Identify potential growth opportunities and value-added document services
Project Objectives
Through a combination of e-mail surveys, phone interviews, and desk research, InfoTrends intends to:
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Define and size the in-plant printing market
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Profile the installed hardware and software products used in in-plants
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Identify product purchasing plans
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Measure the penetration of digital print hardware as well as software tools for Web job submission, variable data, and other functions
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Quantify the volume and growth of various print applications and other services
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Explore the differences between documents that are produced on-site versus those produced off-site
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Gauge the rate of convergence by identifying whether in-plant sites operate solely as print service providers to internal users, solely as in-plant data centers, or in a combined role
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Investigate and understand the operation of sites that are run by facilities management firms
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Formulate a vision of the factors that will impact the in-plant print shop of the future
Analysis and Project Deliverables
This study will provide an extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues presented by the in-plant segment of the in-house production printing market. The research will clearly define and detail this segment of the printing industry, including market size and potential.
The report will have five main components:
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Report: The report will provide the full written description of the study, including the survey results, an analysis of the in-depth personal interviews, and InfoTrends’ view on in-plant market definition and sizing.
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Presentation: The PowerPoint presentation will contain bullet points, pie charts, and bar graphs relevant to the results of the survey. It will also include an executive summary.
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The tabulated data: This information will represent the full set of data responses to the e-mail surveys. It will be divided into three separate banners.
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The banner index: This document will provide the full details on the breakout by question of each of the banners.
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Questionnaire/frequency report: This document will contain the full questionnaire as well as annotations showing the top-level responses.
Getting Started
For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 , ext. 111 or via e-mail at . Early subscriber discounts are available until September 30, 2008. Clients that sign up early can also provide input and review of the survey prior to its launch.
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