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Ink Jet Addressing and Personalization: Overview and Outlook, 2004

# Pages: 120
# Figures: 80
Publication Date: November 2004
Service: Market Research
Region: North America 

Introduction

Ink jet has long been established as a key digital printing technology for addressing and personalization, especially in North America, the world’s single biggest direct mail market. North American companies that consider addressing to be a primary or secondary part of their businesses spent about $50 million on continuous ink jet, piezoelectric, and thermal ink jet equipment in 2003. Addressing and mail-related personalization encompasses these ink jet technologies and companies as well as a broadly-based end-user marketplace, from businesses and publications that must communicate with the consumers by mail, to small enterprises, schools, and even churches that post envelopes and newsletters in bulk.

To describe this important market and to predict its future, InfoTrends offers Ink Jet Addressing and Personalization: Overview and Outlook, 2004. This report is designed to assist manufacturers of addressing and personalization equipment and supplies in understanding the market and its prospects.

Key Findings

• Continuous ink jet (CIJ) is still the workhorse for high-end addressing and personalization, but it is clearly under pressure in some lower-volume and mid-volume settings from piezoelectric and thermal ink jet (TIJ) printers.
• CIJ is protected from drop-on-demand competition in the bindery environment, where practical constraints mostly preclude piezoelectric and TIJ technology.
• Europe is a fragmented market compared to North America, and smaller overall. The Asia-Pacific and Rest of World regions are smaller still, with sizes that are only a fraction of that of Europe.
• In North America and all the regions outside it, the same general trends hold. CIJ is steady in uses such as bindery, but is declining in simple addressing. Drop-on-demand printers are generally experiencing modest growth, but TIJ consoles, the youngest DOD entrant, are expected to show a growth of 10% or more.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Scott Phinney at +1 , ext. 123 or via e-mail at .