# of Pages: 265
# of Figures: 202
Data Tabs: 13 reports totaling 1,499 pages
Power Point: 8 presentations totaling 596 slides
Publication Date: December 2006
Service: Corporate Consulting Group/On Demand Printing & Publishing
Region: North America
Introduction
This study examines the future of direct mail and transaction documents in North America with details on the U.S. and Canadian markets. It examines the adoption of “transpromotional” documents that combine marketing messages with transaction information.
This study is a follow-up to our landmark 2003 study entitled The Future of Mail and Transaction Documents and our 1997 study entitled The Internet and the Future of Transaction Documents. Our most recent study surveyed 850 consumers over 18 who pay bills, 456 document owners responsible for direct mail and transaction documents, and 397 print providers who focus on direct mail and transaction documents. It provides statistically significant data to print providers; companies that sell printing, finishing, and mailing equipment; software providers; and businesses that provide alternate services such as electronic bill presentment. The findings are also of interest to providers of CRM (Customer Relationship Management) tools, paper and pre-printed forms, and postal services as well as those who sell printers to the consumer market.
This study focuses on customer-facing applications such as direct marketing, billing, and related issues such as customer support and fulfillment. It investigates consumer behavior and preferences, discusses print providers’ expectations and plans, and reviews the plans of those who generate these documents.
This study uncovered a high level of consumer interest in highly personalized communications that are not currently delivered. It found that business growth and business dynamics drive transaction document growth despite online initiatives. It found a high preference for transpromotional documents among consumers and a belief among document owners and print providers that this market would grow rapidly over the remaining part of this decade. The research with print providers who service this market found high levels of interest in a wide variety of equipment and software.
Project Objectives
- Identify the current state and future prospects for transaction documents, transpromotional documents, acquisition direct mail, and retention direct mail
- Provide data about the total North American opportunity with specific data about the U.S. and Canadian markets
- Understand how key IT and organizational initiatives are affecting user requirements for document production and distribution technology and services
- Assess customer awareness and vendor plans for supporting key technologies
- Assess market opportunities for print technology
- Assess market opportunities for print-related solutions
- Assess market opportunities for feeding and finishing solutions in support of digital printing print-related solutions
- Assess the changing requirements of consumers segmented by typical demographics, those with or without Internet access, and those with high-speed Internet access.
- Define key applications and determine their market size and growth potential (2006 – 2010)
- Identify and profile the leading suppliers for enterprise document systems and services
Project Deliverables
InfoTrends conducted extensive analysis including desk research, personal interviews, and surveys that enabled a comprehensive understanding of the opportunities and issues for document technology and service providers who participate in these important markets.
Technology Providers
Clients will receive a combination of reports, presentation materials, and data that is designed for senior management, product managers and planners, and sales and marketing executives. The materials will include:
- A detailed written report (265 pages with 202 figures) with text, charts, and graphs addressing the objectives of the study
- An Executive Summary that addresses key issues, findings, and overall recommendations
- 8 PowerPoint presentations for internal communication of the research results
- 13 data books with cross-tabulations of the survey results for additional analysis of key questions and market segments
Service Providers
Service providers will receive:
- A detailed written report (265 pages with 202 figures) with text, charts, and graphs addressing the objectives of the study
- An Executive Summary that addresses key issues, findings, and overall recommendations
- 8 PowerPoint presentations for internal communication of the research results
- 13 data books with cross-tabulations of the survey results for additional analysis of key questions and market segments
- Profiles of key vendors and solutions relevant to the transaction printing, mailing, and direct marketing industry
- Market segmentation and opportunities for print services providers in the production of transaction and direct marketing applications, with information about vertical industries
- A discussion of the key elements of a business plan for providers considering entry into (or expansion of services within) the transaction printing, direct marketing, and transpromotional marketing industries
Corporate End-Users
Corporate end-users will receive:
- A detailed written report (265 pages with 202 figures) with text, charts, and graphs addressing the objectives of the study
- An Executive Summary that addresses key issues, findings, and overall recommendations
- 8 PowerPoint presentations for internal communication of the research results
- 13 data books with cross-tabulations of the survey results for additional analysis of key questions and market segments
- Profiles of key vendors and solutions relevant to the transaction printing, mailing, and direct marketing industry
- Detailed consumer preferences
Getting Started
For more information on the study, contact Scott Phinney at +1 , ext. 123 or via e-mail at .
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