Publication Date: February 2008
Service: Production Workflow Custom Communications Service
Introduction
The electronic (“e”) enablement of business processes related to marketing, selling, buying, and producing print products has already changed the normal order of the graphic communications value chain. The market, however, has moved in puzzling fits and starts over the past several years. With the projected mainstreaming of Web-to-Print technologies in the coming years, InfoTrends expects rapid changes driven by printer market expansion, cross marketing and media integration (e.g., Print to Web), and workflow integration. InfoTrends has a rich tradition of providing leading research on these market dynamics. We believe it is time to perform an in depth assessment of the changes that have taken place and the benefits that have resulted from those changes, and, with the help of our clients, we would also like to determine what course the industry will take in the future.
This new study, E-enablement: The Future of Graphic Communications, will provide a complete understanding of the impact that e-business is having today and effects that it will have in the future. It will provide context and direction setting for print service providers (PSPs), enterprises, equipment suppliers, and solution participants across the industry value chain.
Project Background and Objectives
The study is designed to provide answers to the following questions:
From Perspective of the PSP
-
What e-business services are offered by the PSPs? How are PSPs selling and charging for services like Web-enabled collateral management, digital asset management, multi-channel communications, and landing page development?
-
What is the business model for the various services? How have e-enabled services contributed to gross margin and revenue growth? What impact has the adoption of e-business solutions had on customer acquisition and retention, as well as the share of customers?
-
How have staffing needs changed? What specific skills have been added? Sales? Customer service?
-
What changes have e-business solutions caused in the cost structure of doing business? How are production systems affected?
From the Perspective of the Enterprise
-
How much e-business-enabled print spending is done and what are future expectations?
-
What are the benefits resulting from the implementation of e-business services?
-
What type of print e-business services do enterprises purchase via e-business systems?
-
What types of e-business solutions are implemented? Who are they key vendors for these solutions?
-
What are the criteria for selecting an e-business services vendor?
-
How linked is the marketing department in e-business implementations?
-
From the Perspective of the Solution and Printing Platform Provider
-
Who are the buyers, influencers, and users of e-business systems across the value chain? Who makes the e- business decision?
-
What is the pace of adoption in the PSP and enterprise markets and at what rate will penetration accelerate?
-
Which vendor or vendors of e-business services are PSPs and enterprises using? What are their selection criteria?
-
What are the dominant emerging business models that solutions providers should consider
Analysis and Project Deliverables
InfoTrends’ professional staff will perform extensive analysis of the desk research, in-depth interviews, and structured telephone interviews to develop an understanding of the opportunities and issues surrounding print e-business initiatives and the dynamics of this market. Clients will receive a combination of reports, presentation material, and actual data for use by senior management; product managers and planners; and procurement, sales, and marketing executives and managers. These materials will include:
-
An executive summary that addresses key issues and presents findings and salient recommendations
-
A detailed written report with text, charts, tables, and graphs that presents the detailed findings of the research, including in-depth case studies as described above
-
A set of presentation-style overheads to assist subscribers with their internal communication of the objectives, findings, and recommendations
-
A data book containing a printout of the detail generated by the structured telephone interviews for use by the subscribers in further analysis and segmentation
Getting Started
For more information on the study or to sign up as a participant, contact Alison Hipp at +1 , ext. 126 or via e-mail at . Early subscriber discounts are available until September 21, 2007. Clients that sign up early can also provide input and review of the structured surveys.
|
