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Digital Imaging Lifestyles: Understanding Consumer Behavior and New Business Models in the Era of Excess

# Pages: 100+
Publication Date: May 2007
Service: Market Research

Introduction

Imaging behavior is rapidly evolving as customers leverage enabling technologies and new services in a networked and mobile world – the digital imaging ecosystem. We are moving away from a “capture and print” model to a “manage and share” model. Companies that control how consumers manage and access their images will greatly influence how and where images are monetized.

New digital imaging lifestyles are emerging with significant opportunities for products and services that enhance the viewing, sharing, editing, managing, searching, and preserving of images. Vendors need to understand the benefits that different customer segments value and the business models that can most profitably deliver them.

InfoTrends is conducting a detailed analysis of digital imaging lifestyles to provide vendors with a deeper understanding of customer behavior, market segmentation, customer requirements, competing business models, and emerging opportunities.

Project Objectives

The overall objective of this project is to analyze consumer digital imaging lifestyles in the U.S. to provide vendors with a deeper understanding of consumer behavior, unmet needs and values, and emerging opportunities and business models. Specific project objectives include:

• Profile and segment digital imaging consumers
• Map out the “life” of a digital image and identify pain points, values, and preferences by type of consumer
• Forecast the number of people, image, and revenue for consumer digital imaging lifestyle activities and services (2006 to 2010)
• Identify and profile key industry players
• Identify opportunities and strategies for technology vendors and service providers

Project Deliverables

InfoTrends will analyze the research and provide clients with a series of deliverables that include:

• An Executive Summary addressing key issues, findings, and overall recommendations
• A market forecast with supporting assumptions
• Vendor profiles
• A presentation for internal communication of the research results
• A data book of the survey tabulations for additional analysis (option)

Getting Started

For more information on the study or to sign up as a participant, contact Matt O'Keefe at +1 , ext. 115 or via e-mail at . Early subscriber discounts are available until September 15, 2006. Clients that sign up early can also provide input and review of the structured surveys.