# Pages: 150+
Publication Date: November 2005
Services: On Demand Printing & Publishing, Market Research
Region: North America
Introduction
The market for digital color is currently generating over 39 billion pages in the U.S. and results in over 41,000 annual hardware placements in production environments. According to our recent survey, 51% of 465 print providers had plans to purchase a digital color device producing over 60 ppm within the next three years.
In an industry that is undergoing a fundamental transformation, digital color printing technology is one trigger that continues to impact the entire business. In February 2002, InfoTrends released a Multi-Client Study on Production Digital Color entitled The Next-Generation Digital Color On Demand Printing Opportunity. Since then, the industry has changed significantly, and a number of new products and categories have emerged. This study will build on our previous work examining the current state and future opportunities for digital color Print on Demand.
This study will address the issues of market awareness, brand preference, validation of price inflection points, product requirements, price sensitivity, purchasing plans, technology preferences and directions, and other factors influencing the adoption of digital color equipment and increased use. The impact of digital color printing solutions on various applications such as promotional, transactional, publication, and non-document related output will also be examined.
Project Objectives
The study is designed to address a number of issues, including:
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What are overall page volume trends for the various classes of digital color printing equipment? How much black & white work is produced on these devices? Are color placements having an impact on black & white equipment purchases?
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What are existing brand preferences for digital production color equipment and how might print providers’ behavior be influenced? What is the current state of the industry, and what are the future prospects for variable data (1:1) color printing?
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When will digital color play a larger role in the data center/transaction market?
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What is the importance of DFEs, workflow, software, and professional services in support of this equipment?
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What is the market opportunity for hybrid offset/digital solutions? What is the importance of a hybrid workflow that supports conventional offset and digital printing? What role does direct imaging offset technology play in this market?
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How do print providers offer unique value? Which providers focus on craft and which ones focus on technological competence?
Who Should Subscribe
There are two primary audiences for this study:
Technology providers:
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Color Copier/Printer and Color Printing equipment manufacturers and distributors including DI
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Software, workflow solutions, and professional services firms
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Enterprise content, document, and knowledge management systems developers
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Controller/RIP developers
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Paper manufacturers and distributors
Print providers:
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Commercial printers
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Digital printing specialists
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Fulfillment firms
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Quick printers
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Copy centers
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Book printers
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Direct mail firms
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Prepress service bureaus
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Electronic printing service bureaus
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Corporate in-plants
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Corporate graphics environments
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Facilities management firms
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Corporate data centers
Project Deliverables
The analysis will include separate project reports that are designed to address the issues for vendors (i.e. equipment manufacturers, paper vendors, distributors), technology users, corporate end-users, quick printers, commercial printers, direct mailers, specialty printers, data center printers, prepress houses, in-plant print shops, facilities management businesses, and outsourcing companies.
There will be a combination of reports including tabulated data, presentation materials, and data for senior management personnel, product managers and planners, and sales and marketing executives. The materials will include:
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An executive summary that addresses key issues, findings, and overall recommendations
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A detailed written report (approximately 150 pages) with text, charts, and graphs addressing the objectives of the study. Key elements of the report will include:
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Market segmentation by type of print provider and major applications supported
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Brand preference
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Identification of critical print requirements concerning workflow and services
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Assessment of awareness, interest, and purchasing intentions for competing/complementary classes of equipment
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Market size and forecast for digital color equipment, supplies, and service by environment
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Assessment of the impact on the market from changes in key product capabilities and price points
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Market development recommendations and tools that can be implemented by existing and prospective digital color printing equipment buyers
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A set of PowerPoint presentations for internal communication of the research results
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A data book of the survey research tabulations for additional analysis of key questions and market segments
Getting Started
For more information on the study or to sign up as a participant, contact Alison Hipp at +1 , ext. 126 or via e-mail at . Early subscriber discounts are available until May 31, 2005.
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