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North American Coated Cover Paper Brand and Usage Study

# Pages: 132
# Figures: 123
Publication Date: December 2004
Services: Market Research
Region: North America

Introduction

The coated cover and bristols market is a very competitive segment of the paper industry, with over 20 suppliers and 50 brands competing in North America. Today, there are only a few dominant brands that are widely used, have high brand awareness, and enjoy a large market share. Nevertheless, there are definite opportunities for less-established companies to generate higher brand share and brand loyalty.

InfoTrends conducted an extensive brand and usage research study on the North American coated cover market. The results cost-effectively provide paper mills and private-label suppliers with detailed, objective quantitative information that will help guide important product and marketing business decisions.

Key Findings

Research for this study was conducted during the fourth quarter of 2004. It consisted of three Web-based surveys, one for each player involved in the decision-making process (print providers, print customers, and paper merchants). A total of 172 print providers, 102 print customers, and 33 paper merchants responded to the survey questions. Key findings include:

• The three most important factors when making a decision regarding brand are price, availability, and delivery time.
• Approximately 50% of all coated cover brand decisions are made directly by or strongly influenced by the print customer and/or paper merchant.
• Paper merchants are perhaps the most influential players in coated cover brand decisions, recommending brands 25% to 45% of the time.
• The print customer also plays an important role in brand specification for approximately 25% to 30% of orders.
• The most important factor in convincing a printer to try a new brand of coated cover or brand is for a print customer to specify the brand.

Learn More Today

InfoTrends' study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Scott Phinney at +1 , ext. 123 or via e-mail at .