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The Chinese Printing Market: The Next Big Opportunity for Digital Printing & Workflow?

# Pages: 121
# Tables and Figures: 50
Publication Date: March 2007
Service: On Demand Printing & Publishing
Region: Asia

Introduction

The printing industry in China is growing at a much higher rate than more mature economies such as North America, Japan, or Western Europe. Estimates of growth in printing revenue vary, but they averaged 19% per year between 1999 and 2004.

This growth in the Chinese market presents significant opportunities and threats. For equipment and supplies vendors, this growth represents an opportunity for incremental growth. For print service providers, it represents new competition and new opportunities for partnerships.

InfoTrends has completed what is perhaps the most comprehensive study of the Chinese production printing market and the opportunity for digital printing technology ever undertaken. In addition to evaluating the current state of the Chinese market, this landmark study provides a forecast through 2010. This study enables subscribers to gain a solid understanding of China’s market structure and opportunity. It will enable you to make more informed decisions about China in the years ahead.

This study examines the full range of the production printing opportunities in China. This includes the commercial printing market, from small quick printers to large commercial printers. It includes digital printing, copy shops, quick printers, in-plant operations, and specialists such as book or forms printers.

This comprehensive study includes data from production printers in China that will capture current state and future plans. The study provides qualitative data on the growth of the market, brand preferences, and purchase intentions for a variety of equipment and services that are outlined below.

The study includes surveys with nearly 400 production print providers, who completed an extensive survey. The results provide insight into the speed and nature of the migration to modern printing equipment and integrated workflows, the adoption of CTP, and the opportunity for digital printing. It provides a forecast for digital equipment, software and professional services, and market sizing data that is consistent with existing InfoTrends forecasting.

Project Objectives

The market opportunity in China is broader than just the “digital printing” market, as the industry structure and requirements of the Chinese market require greater quantification to better understand the market opportunities in China.

InfoTrends' study addresses the following questions:

• What is the structure of China’s Printing Industry? How does it compare to that of other geographies?
• What is the current state and future potential for digital printing equipment in China?
• How have print providers performed since 1999? What are projections through 2010?
• What services do they offer today and what are their plans for the next few years?
• What are the existing and future revenue sources?
• Who do print providers serve? What domestic and international clients do they have?
• What existing equipment do they own? What are future equipment acquisition plans for digital equipment, software, workflow, computer to plate, presses, and finishing?
• What can accelerate the adoption of digital printing technology in China?
• What workflow infrastructure do print providers currently have and what are their future plans?
• How much do they value labor savings improvements?
• How important are industry standards to these service providers?
• What are the business ownership patterns? How will these change?
• How much do these firms buy from others in the trade?
• Who do they buy from? What are their preferences for domestic brands?
• What trends do they see in procurement of paper? Who specifies paper? What grades do they buy?
• By segment, how is a typical plant equipped, and what are the primary brands they have installed?
• Who are the preferred vendors for prepress, printing, and workflow?

Who Should Subscribe

Print Equipment Vendors and Suppliers

• Digital printing solutions suppliers
• Supplies companies (including paper, ink, plate, and other graphic arts suppliers)
• Finishing and mailing equipment vendors
• Computer-to-Plate solutions providers
• Offset press equipment vendors

Software Solutions Providers to the Graphic Arts Industry

• Front-end software providers
• Content technologies providers
• Job submission and production tools providers
• Print and print management tools providers
• Print e-business infrastructure providers
• Variable data tools
• Commercial and Quick Printers Interested in Developing a Chinese Production Printing Strategy
• Financial Institutions

Project Deliverables

This study includes extensive analysis of our desk research, personal interviews, and the survey data used to develop a comprehensive understanding of the opportunities and issues presented by the Chinese production printing market. The research clearly defines and details this market, evaluating market size and potential moving forward.

Subscribers will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. The material includes:

• An executive summary that addresses key issues, findings, and overall recommendations
• A detailed written report with a PowerPoint presentation for internal communication of the research results (includes Conclusions and Recommendations, Industry Data, and Survey Data).
• A data book of the survey research for additional analysis of key questions and market segments with extensive cross-tabulations.

Getting Started

For more information on the study, contact Alison Hipp at +1 , ext. 126 or via e-mail at