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Wide Format in China

Publication Date: March 2008
Service: Wide Format Printing

Introduction

The sheer size of the Chinese market and its red-hot economy combine to make it one of the most exciting global markets for wide format printing systems. The printing industry in China is growing at a much higher rate than more mature economies such as North America, Japan, or Western Europe. This growth presents significant opportunities as well as threats. For equipment and supplies vendors, this growth represents an opportunity for incremental growth. For print service providers, it represents new competition and new opportunities for partnerships.

InfoTrends has performed some initial market research in China and is now launching a comprehensive study of the Chinese wide format printing market. This study will enable subscribers to gain a solid understanding of China’s market structure and opportunity. It will enable you to make more informed decisions about China in the years ahead.

Project Objectives

• Market structure, size, and forecast for wide format graphic printing hardware and supplies
  - Number of print providers
  - Placements and installed base of equipment
  - Ink consumption
  - Media consumption
  - Average selling prices
  - Revenue
  - Brand market share estimates
• Perspectives from manufacturers, dealers, and end-users
  - Marketing programs (advertising, trade events, direct, etc.)
  - Use of distribution channels for hardware, ink, and media
  - Regional differences
  - Identification of major distribution companies
  - Perspectives on near and long-term issues and opportunities
  - Pricing and revenue chain analysis
  - Service and support programs
• In-depth interviews and structured survey with end users
  - Equipment usage
  - Brand awareness, preference, and share
  - Applications
  - Information sources
  - Channel usage
  - Purchase plans (investment level & timing)
  - OEM vs. third-party ink and media
  - Domestic & outsourced/offshored production
• Recommendations
  - Product features and pricing
  - Distribution
  - Marketing
  - Service and support
  - Target markets and applications
  

Project Deliverables

InfoTrends will conduct extensive analysis of the desk research, personal interviews, and structured survey to develop a comprehensive understanding of the opportunities and issues associated with wide format printing in China. Clients will receive a combination of reports, presentation materials, and research data for senior management, product managers and planners, and sales and marketing executives. The material will include:

• An executive summary that addresses key issues, findings, and overall recommendations
• A PowerPoint style report with text, charts, and graphs addressing the objectives of the study
• A set of data tabulations and charts for internal communication of the research results and additional analysis

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 , ext. 123 or via e-mail at . Early subscriber discounts are available until August 31, 2007. Clients that sign up early can also provide input and review of the structured surveys.