# Pages: 168
Publication Date: May 2007
Service: Market Research
Introduction
A major and dramatic shift may well be underway in traditional A3-size (11” x 17”) office copier console placements, and their supporting OEM and dealer business models. These familiar office stalwarts are under attack from aggressive printer OEMs and their placements of low-cost, A4-size (Letter or 8.5” x 11”) monochrome and color printer-based MFPs (multifunctional peripherals). This latest generation of printer-based MFP devices typically offers very low entry prices, full function convenience/walk-up copying, flexible document feeding designs, “desktop” laser printer reliability traits, and eroding cost-per-page ratings—particularly for high-value color pages. The next several years will present a critical window of opportunity—as well as great risks—to office equipment vendors and distributors.
Project Objectives
This study is designed to promote a better understanding of the shifting demand curves for hard copy devices. It will prove particularly beneficial to the following management teams with equipment vendors of office copiers and printers:
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Product development/roadmap and planning managers
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Marketing, pricing, distribution, and sales channel support personnel
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Sales, marketing, and channel managers and executives
The study provides necessary information to help these vendors:
Assess the impact on the U.S. copier industry from the market penetration of low-cost A4-based monochrome and color printer-based MFPs between 2006 and 2010
Assess and measure end-user awareness; plans or receptivity towards changing or migrating copier and printer deployments; and the related product, support, and channel factors that will trigger those decisions:
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By company size segmentations
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By major industry segmentations
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By major document applications
Understand the key influencing factors affecting these changing purchase decisions and identify vendors’ strategies to successfully address:
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What is sold
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How it is sold
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Who sells it
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Why it is bought
Obtain profiles of key vendor strategies and their marketing messages
Receive individually-tailored recommendations based on in-depth research results, analysis, and market position
Project Deliverables
InfoTrends will conduct extensive analysis of previous desk research, vendor and channel telephone interviews, and the business end-user general population survey to develop a comprehensive understanding of the shifts and major factors facing copier, printer, and MFP makers and their channels. Clients will receive a combination of reports, presentation materials, and research data for use by senior management, product managers and planners, and sales and marketing executives. The materials will include:
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An Executive Summary (approximately 30 pages) that addresses key study issues, findings, analysis, and individually-tailored overall recommendations
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A detailed PowerPoint report and analysis (at least 100 slides) with text, charts, and graphs reporting on the objectives and outcomes of the study, ready for internal use by clients in meetings, briefings, and internal reports.
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A data book of the 1,200-respondent survey tabulations for additional in-house analysis of key questions and market Segments
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A 2-hour teleconference presentation of the general findings and recommendations
Getting Started
For more information on the study or to make a purchase, contact Alison Hipp at +1 , ext. 126 or via e-mail at .
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