Publication Date: May 2011
Introduction
The double impact of market trends and an ailing economy are pushing print service providers of all types to become more innovative, more productive, and more cost effective. It is therefore particularly timely to understand how all types of print service providers (whether in print-for-pay or print-for-cost environments) are reacting to this challenge. InfoTrends has done separate studies on the print-for-pay and print-for-cost environments in the past, but is expanding the scope of the research in this study to cover both types of print service providers. We believe that this will offer unprecedented insight into these environments.
In a world where expanding services, multi-channel delivery, and mobile workers are redefining what it means to be a print service provider, it is particularly important to understand what is going on in these markets. The results of this study will help you:
- Prioritize product and market opportunities
- Understand how the market is segmented
- Understand the trends impacting the corporate printing services market and the print-for-pay market
- Identify new business opportunities
- Support product and service strategic planning
- Improve sales and marketing activities in key market segments
- Understand the purchasing process and the impact of technology on that process
- Understand customer perceptions and requirements
- Identify potential growth opportunities and value-added document services
- Compare how trends are impacting print-for-pay and print-for-cost environments differently.
Project Objectives
Through a combination of e-mail surveys, phone interviews, and desk research, InfoTrends intends to:
- Profile the installed hardware and software products used in commercial, quick, digital, and in-plant printing environments.
- Identify product purchasing plans and how these relate to growth strategy
- Measure the impact of digital print hardware as well as software tools for Web job submission, variable data, and other functions
- Indentify key growth services and print applications and quantify their future growth
- Understand the impact of industry consolidation on these key industry segments in terms of downsizing, merger & acquisition, profit margins, access to capital, outsourcing, etc. as these elements apply to the various segments.
- Obtain profile information regarding growth and/or success factors by each type of print service provider segment.
- Comparing how trends are impacting print-for-pay and print-for-cost environments differently.
Analysis and Project Deliverables
This study will provide an extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues impacting these markets. The research will clearly define and detail this segment of the printing industry, including market size and potential.
The report will have five main components:
- Report: The report will provide the full written description of the study, including the survey results, an analysis of the in-depth personal interviews, and InfoTrends’ view on in-plant market definition and sizing.
- Presentation: The PowerPoint presentation will contain bullet points, pie charts, and bar graphs relevant to the results of the survey. It will also include an executive summary.
- The tabulated data: This information will represent the full set of data responses to the e-mail surveys. Banner points will be based on specific survey questions.
- The banner index: This document will provide the full details on the breakout by question of each of the banners.
- Questionnaire/frequency report: This document will contain the full questionnaire as well as annotations showing the top-level responses.
Getting Started
For more information on the study or to sign up as a participant, contact Jennifer Skerrett at +1 ext. 111 or via e-mail at . Early subscriber discounts are available until January 14, 2011.
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