Publication Date: September 2008
Service: Market Research
Introduction
For suppliers to the global digital printing marketplace, Russia has become an attractive, even tantalizing target that requires dedicated research and evaluation. Fueled by booming oil and commodities markets, privatization, and ever-greater integration with the international business community, Russia’s GDP grew at an 8.1% rate to reach $2.1 trillion in 2007. Nor was this an anomaly—growth in recent years has averaged about 7%. Russia is thus a strong economy, one that imported $260 billion in goods and services last year. With 141 million citizens and a 99%+ literacy rate, the print-consuming public in Russia is 72% larger than Germany’s. Finally, Russia is also home to an established and sophisticated graphic arts industry, with over 7,000 print enterprises of various types.
Print is important in Russia. Although Russia is by no means a technical laggard overall, preliminary desk research indicates that Russian individuals, enterprises, and government organizations are lower down the curve than fully developed countries in terms of the shift from paper to electronic documents.
What is the current state of production-level digital printing within this vital market and its printing industry, and what does its future hold? To answer these two questions, InfoTrends is undertaking new and detailed market research in Russia. This report aims to estimate and forecast the production digital printing market in Russia, and gain important qualitative insights about Russian print providers, their applications, their plans, and their preferences. This report will offer critical guidance to those who are selling digital printing equipment, software, and supplies to the Russian market or may do so in the future.
Project Objectives
This report is a geographic extension of InfoTrends’ regular coverage of production printing markets, which are emerging globally. The focus of this report is production-level digital printing equipment and supplies, defined as follows:
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Cut sheet color digital printers producing at least 60 ppm
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Cut sheet monochrome digital printers with duty cycles of at least 1 million monthly impressions
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All continuous-feed digital printing systems
The report will also offer less detailed insights into:
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Related workflow and applications software
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Related mailing/bindery/finishing equipment
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Paper sizes, grades/finishes, and weights
To support the strategic and tactical needs of subscribers, this report will address each of the following objectives about the production digital printing market in Russia:
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Describe the overall Russian printing industry
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Describe the role of production digital printing within the industry
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Size and forecast the production digital printing market
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Gather key insights about Russian production digital print providers
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Deliver actionable conclusions and recommendations
Analysis & Project Deliverables
InfoTrends will work closely with its Russian research partners for this project to analyze the structured survey results, aggregate the findings of all personal interviews, and develop market estimates and forecasts that describe the current and future market in Russia. Based on this collective and fully analyzed research, InfoTrends will make conclusions and recommendations for clients’ consideration and action.
Subscribers will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. The report includes:
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A written report, electronically delivered in PDF, 100 pages or more in length, including:
- An executive summary of the findings and conclusions
- A detailed description of the research findings
- Conclusions and recommendations based on analysis of the findings
- Numerous supporting charts and tables
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A set of PowerPoint slides for subscribers’ use in internal communication of the report’s findings
A complete set of the tabulated data from the structured survey is also available for a small additional fee.
Also available for a small additional cost is a private Webinar presentation. This Web-based version of the report will be delivered by the report’s authors at a time that is convenient for your team and will allow time for questions and answers. Clients ordering a private Webinar will also receive an electronic copy of the entire presentation for further internal use.
Getting Started
For more information on the study or to sign up as a participant, contact Scott Phinney at +1 , ext. 123 or via e-mail at . Early subscriber discounts are available until June 2, 2008. Clients that sign up early can also provide input and review of the structured surveys.
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