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Asia Pacific - The Managed Print Services Opportunity

Publication Date: October 2010
Service: Professional & Managed Print Services

Introduction

In the United States 2009 was a big year for Managed Print Services (MPS) in the office equipment industry. In fact, all of the original equipment vendors either launched a new MPS program or revitalized an old one. InfoTrends forecasts Managed Print Services as THE hottest growth area for the office equipment market with an expected compound annual growth rate of 22% through 2013.

MPS is making the overall office equipment space more competitive. Vendors and channel partners alike are battling to win their own piece of the market, and the message could not be clearer—companies that are not in the MPS game will face stiff competition and will likely lose customers to competitors that have an MPS strategy. The growth of MPS is further fueled by poor economic conditions. The promise of cost reductions and efficiency improvements—and in some cases, no upfront investment costs—is driving many corporations to seek out MPS offerings.

For many vendors, the idea behind Managed Print Services is not just strategic. MPS helps vendors to ensure their survival because it enables them to become more competitive and drive new business. An MPS strategy enables vendors to capture the lucrative supplies and pages business of their entire customer environment.

As the North American and Western European markets continue to mature and vendors lock in their MPS strategies, the new, emerging markets of Asia Pacific are gaining more attention and interest. Vendors need to understand the opportunities and challenges the region presents in order to develop a sound strategic approach.

InfoTrends’ new multi-client study, “Asia Pacific – The Managed Print Services Opportunity,” will take an in-depth look at the Managed Services opportunity in Asia Pacific, specifically Australia, China and India. The study will provide an understanding of customer behavior in relation to purchasing and engaging Managed Services as well as examine channel capabilities.

Project Objectives

• Understand the current and future penetration of MPS in Asia
• Understand who is offering managed services to companies as it relates to the equipment market – Indirect and Direct Channels in Asia Pacific
• See what OEM vendors are penetrating Asia and the best practices entering this market
• Understand the current mix of solutions used for MPS in the Asia Pacific Market – HW, solutions, consumables, break fix, professional services
• Understand the target market for Managed Services for various customer size segments and vertical markets
• See what tools are being used to perform these managed services by the various channels
• Look at the aftermarket supplies impact on MPS
• Understand how customers are paying for these services

Analysis & Project Deliverables

We will conduct extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues presented by professional services. Clients will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. These materials will include:

• Executive summary with key findings
• PowerPoint style document with bullets
• PowerPoint presentation with charts
• Channel tool sets
• Managed Services market forecast for Asia Pacific
• Data tabulations

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 ext. 123 or via e-mail at . Early subscriber discounts are available until May 31, 2010.