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The Opportunity for Capture in Latin America

Publication Date: September 2010
Service: Image Scanning Trends

Introduction

The emergence and growth of developing economies across all regions of the global market comes at a critical time for the document imaging industry. Growth rates for traditional office copier, printer, and MFPs, once the staple of this market, continue to show signs of fl at growth in unit placements and increased erosion of profit margins in developed markets. This is forcing vendors to find new sources of document imaging revenues and profits in an increasingly competitive market.

The scanning market is no exception. The U.S. and Western European markets have matured and the competition for new business has intensified. Vendors are looking to diversify their product reach into alternative and lucrative global markets. Vendor focus on emerging markets makes sense as they remain big targets for profitable business growth over the next twenty years. Latin America represents one of the largest growth opportunities for scanning and imaging vendors to capture.

This market has its own unique idiosyncrasies ranging from governmental regulations to purchasing requirements of customers. End-user behavior and buying patterns are unique in each of these regions and understanding these differences is critical to sustaining business growth. InfoTrends is launching a landmark study entitled “The Opportunity for Capture in Latin America,” to help office equipment vendors and suppliers understand the dynamics and industry impact of the Latin American markets and to clearly understand what is necessary to be successful.

Project Objectives

Understanding customer’s current preferences – how, what, when, where, and at what price – will be the most challenging obstacle to vendors trying to grow or enter the Latin American markets. This multi-client study will take an in-depth look at this evolving market. In the report, we will discuss the impact that changing customer needs are having on scanner vendors, as well as the resulting opportunities and challenges. This project aims to:

• Understand the future and importance of scanning
• Determine what customers are willing to pay or not pay for in scanning
• Examine customers’ purchasing decisions and methods
• Evaluate what channels will be able to deliver these future technologies most effectively
• Determine what the market today is for electronic scans (Page Volumes) and what the scan forecast is for the future

Analysis and Project Deliverables

We will conduct extensive analysis of the desk research, personal interviews, and telephone surveys to develop a comprehensive understanding of the opportunities and issues for scanning and imaging services in Latin America. Clients will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. These materials will include:

• Executive summary with key findings
• PowerPoint style document with bullets
• PowerPoint presentation with charts
• Market forecast for Latin America
• Data tabulations

Getting Started

For more information on the study or to sign up as a participant, contact Alison Hipp at +1 ext. 126 or via e-mail at .