# Pages: 150+
Publication Date: April 2007
Service: On Demand Printing & Publishing- U.S.
Introduction
With the increased interest in devices offering full, spot, or highlight color and with more monochrome pages being printed on color devices, what is the future of black & white only production digital printing? In 2005, the year-end installed base for this equipment in Print On Demand and Data Center staffed environments was 183,282 devices in the United States. This market produced 874 billion impressions and generated $17.8 billion toward the retail value of print. In 2005, the total equipment revenue (equipment, service, and supplies) for this category was $7.41 billion.
In the near future, we expect to see:
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The displacement of black & white devices with Universal Copier/Printers (UCPs) that cost-effectively produce color and monochrome on the same device
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Higher-speed black & white devices to more effectively compete with offset technology
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Continued improvements to finishing
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Continued improvements in the cost and quality of output
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New entrants to the market, particularly within the “light production” segment
Project Objectives
This study will examine the planned investments in this class of equipment, explore page trends, and obtain information to better understand the application mix and digital migration of pages moving toward and away from black & white production digital printing.
It is designed to help technology vendors and service providers of black & white production digital printing equipment to succeed in this market. The results of this study will provide necessary information to help you:
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Prioritize product and market opportunities
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Forecast placements and revenues
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Improve sales and marketing activities in key market segments
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Best leverage the purchasing process
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Train your sales organization and distribution partners
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Understand customer perceptions and requirements
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Understand opportunities and requirements for integration
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Determine pricing strategies
As part of this study, InfoTrends will survey hundreds of users of this technology in addition to conducting extensive research with resellers and vendors. We will examine the plans and behaviors of those who generate the demand for print. Our survey results will answer many questions necessary for your strategic planning, product development, and sales and marketing initiatives, including:
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Where is the black & white digital production market going?
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What are the opportunities in the various verticals, such as POD, data center, book printing, forms printing, in-plant print shops, small in-plant print/copy sites, and the various segments of the print-for-pay markets (i.e. commercial printing, digital printing specialists, quick/franchise printers, direct mail printers)?
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What are the opportunities by application?
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What are customers’ vendor and equipment preferences? Which segments of the market will generate the highest demand?
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What are the key requirements for workflow?
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What is needed in terms of online and near-line finishing?
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What product features are required in terms of speed, format size, quality, and paper capacity?
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What are the critical success factors for competing in this market moving forward?
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What expectations does the market have in terms of price and performance?
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Which brands enjoy the highest preference?
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Which factors influence the buying decision?
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What are customers’ requirements for service and technical support?
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What is the impact and potential of facilities management?
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How will page migration back to the enterprise impact this market?
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How will more robust workgroup devices impact volume on higher-speed, more robust devices?
Project Deliverables
InfoTrends will provide extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues for document technology and service providers. Clients will receive a variety of reports and data for senior management, product managers, planners, and sales and marketing executives. The materials will include:
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An Executive Summary that addresses key issues, findings, and overall recommendations
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A detailed written report (at least 150 pages) with text, charts, and graphs addressing the objectives of the study
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A set of PowerPoint presentations
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A data book of the survey research for additional analysis of key questions and market segments with cross-tabulated data
Getting Started
For more information on the study or to sign up as a participant, contact Alison Hipp at +1 , ext. 126 or via e-mail at . Early subscriber discounts are available until December 31, 2006. Clients that sign up early can also provide input and review of the structured surveys.
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