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In a highly competitive digital camera market, vendors are constantly exploring new technologies or features that will capture consumers’ attention. Nevertheless, respondents’ reasons for purchasing a new digital camera have changed very little over the past three years. The greatest percentage of survey respondents replaced their digital cameras because they desired higher resolution or improved optical zoom. A significant share of respondents desired a faster response time, and it should be noted that shutter lag is one of the key motivators for point & shoot owners to upgrade to DSLRs. Many of today’s first-time DSLR purchasers are female family memory keepers, while this market used to consist of a greater portion of early adopter male hobbyists. Although the early adopters and hobbyists were seeking the latest technologies, these new buyers will be more interested in ease of use, convenience, and competitive prices. In essence, these consumers are seeking the functionality of a DSLR while maintaining the simplicity of a point & shoot camera. If digital camera vendors hope to reignite the compact camera market and create a spike in replacement sales, they must address the shutter lag problem. Shutter lag remains a key consumer complaint, and digital camera vendors have yet to offer a solution. Cameras that eliminate lag time would likely convince many people to purchase new cameras, even if they last made a purchase only about a year ago. Digital camera vendors who do not have DSLRs in their lineups could work on addressing this issue to prevent consumers from defecting to other camera brands. The preceding is an excerpt from a report entitled Western European Digital Camera Purchasing Behaviours. To learn more about this report, visit our online store or contact Robyn Wuori at ext. 103 or via e-mail at . |
