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Introduction InfoTrends new study, North American Professional Photography Market, provides camera, printer, software, supplies, and service providers with the information necessary to support their marketing efforts, product planning, and distribution initiatives in the professional photography market in North America. Research for the study consisted of interviews with over 1,750 professional photographers, 200 commercial photography customers, and 1,200 consumers that have used professional photography services. All the market sizing and research findings are split by key segments, including commercial, editorial, portrait and wedding, fine art/nature, and school photography. According to the study, there are over 131,000 professional photographers in North America, and they spend nearly $800 million a year on cameras, lenses, printers, ink and media, software, and other accessories. Approximately 65% of these professional photographers use film cameras for some of their shoots, however, InfoTrends’ estimates that 70% of all professional photos are taken with digital cameras. Figure 1: Projection of Photographers Using Film Cameras, 2010
The study indicates that by the end of the decade, 90% of professional pictures will be taken with digital cameras, and less than 40% of professional photographers will still use film cameras. Pro photographers continue to purchase new digital cameras and backs as performance improves; however, falling prices are keeping overall camera revenue flat. The transition to digital is changing the economics and profile of the professional photography industry and is also lowering the barriers to entry and increasing competition. Successful pro photographers in the future will have more automated workflows from capture through publishing, establish a strong Web presence, and diversify their offering to include more post-capture products and services. The prevalence of digital cameras in this industry is increasing, but many professional photographers are struggling with photo editing, management, and printing issues due to the volume of digital pictures taken, the learning curve associated with software, and demands from their clients. Photographers indicate that they are spending more of their time in post-shoot activities and less time marketing and taking pictures. Figure 2: Primary Issue or Challenge with Photo Management
Many photographers struggle with pulling all the pieces together to get the most out of digital technology, especially after taking the shot. While advances in image sensors, lenses, and photo printers are exciting, many of the biggest productivity and business improvements are coming from editing, color management, workflow, photo management, and collaboration. The preceding is an excerpt from InfoTrends’ study entitled “North American Professional Photography Market.” The complete document is available immediately. To learn more about the report or to make a purchase, visit our online store or contact Nicole Shown at +1 , ext. 207 or . Copyright © 2006 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends’ content, please submit your request to . |
