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Senior Consultant Kaspar Roos is a Senior Consultant for InfoTrends’ European On Demand Printing & Publishing and Production Workflow & Custom Communications Solutions Services. Mr. Roos is responsible for conducting graphic arts market research, providing forecast analysis, consulting with clients, and creating editorial content for product and market analysis reports. Before joining InfoTrends, Mr. Roos held the position of Product Marketing Manager for Atlas Software/Objectif Lune, an independent software provider for the Graphic Arts and Data Center industry. In this function, he provided strategic advice to the product management team based on industry trends, competitive analysis, and field response. During his years at Objectif Lune, he gained in-depth understanding of the global custom communications (VDP) market, workflow automation, and the web-to-print market, not only in terms of technology and applications, but also from a distribution and sales strategy perspective. Mr. Roos holds a Master of Science degree in Industrial Engineering and Management from Twente University, the Netherlands, with a specialization in Business Marketing/Corporate Strategy and Information Systems Management. He is also author and co-author of several scientific publications, all related to business development in dynamic networks. Expertise:
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