Multi-Channel Communications Measurement and Benchmarking In today’s challenging economy, marketers are facing shrinking budgets and a greater need to justify ROI. They are being forced to do more with less and focus on marketing strategies with measurable and proven results. Print service providers are responding to these needs by expanding their offerings to include multi-channel communications. This InfoCast provides a brief overview of a recent InfoTrends’ multi-client study entitled, Multi-Channel Communications Measurement and Benchmarking.
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